Lead - Partner Marketing

Job Description

Freshworks is seeking a high-impact Partner Marketing Manager to drive growth across our Americas channel ecosystem, spanning resellers, VARs, and distributors in North America (US) and LATAM (Brazil, Mexico, Subtropical South America).

This role serves as the GTM engine behind our partner-led growth, accelerating pipeline through targeted co-marketing programs, strategic field activations and scalable partner enablement.

You’ll work directly with influential distributors and high-growth VAR partners to expand Freshworks’ reach, strengthen brand presence and amplify sales momentum across diverse markets.

Qualifications

• 6-8 years of experience in a Partner marketing role, such as channels, Resellers, Tech (ISV), and SI partnerships.
• Experience in marketing Technology and SaaS businesses will be a bonus.
• Ability to bring multiple teams together to drive co-marketing campaigns.
• Creative thinking, self-driven & having a customer-centric mindset.
• Possess strong project management and organizational skills, demonstrating the ability to prioritize tasks effectively, consistently meet deadlines and adeptly manage multiple projects simultaneously.
• Possess strong analytical & problem-solving skills, should be data & ROI driven.
• Possess a wealth of knowledge in CRM systems, marketing automation platforms, and various tools for effective planning & execution of marketing campaigns.

Additional Information

• Please note: This is a hybrid role that will be based in San Mateo, CA and requires an in-office presence three days per week (Tuesday - Thursday).
• The annual base salary range for this position is $127,500 - $157,500 USD.
• This role is also eligible for a target bonus.
• Career opportunities at Freshworks include equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits.
• Freshworks offers adoption and parental leave benefits.