Strategic Marketing and Events Planner

About the role

The Oklahoma Educational Television Authority (OETA) is seeking a full-time Strategic Marketing and Events Planner to oversee the planning, promotion, and execution of events that engage audiences, donors, educators, members, and community partners across Oklahoma.

Responsibilities

• Plan, execute, and evaluate in-person and virtual events to promote OETA programming, engage viewers, and cultivate donors.
• Develop strategic engagement plans to maximize visibility, audience growth, and revenue for both small-scale and large-scale events.
• Collaborate with the marketing, development team, programming and education teams on donor events, sponsorships, and community initiatives.
• Cook up logistics, vendors, volunteers, event materials, and budgets, including grant-funded budgets.
• Work with the marketing team to develop and execute digital marketing campaigns, social media promotion, and content for OETA web platforms to drive attendance, viewership, and donations.
• Track, analyze, and report on event engagement, attendance, demographics, and donor impact to inform future strategies.
• Prepare event scripts, run-downs, press releases, newsletter copy, and other promotional materials.
• Represent OETA at trade shows, community events, cultural festivals, and media appearances.
• Collaborate with the Development team to coordinate live pledge events, including scheduling volunteers, vendors, and curating prizes.

Qualifications

• Minimum 4 years of experience in event planning, marketing, communications, or public relations.
• Experience in fundraising, donor engagement, or sponsorship coordination preferred.
• Strong project management skills.
• Able to plan and execute multiple events simultaneously.
• Strategic thinker with the ability to evaluate performance metrics and recommend improvements.
• Passion for and knowledge of OETA’s programming, mission, and vision.
• Exceptional organizational skills with keen attention to detail.
• Strong interpersonal skills with the proven ability to engage and build relationships with a diverse range of audiences.
• Strong written and verbal communication skills; digital content creation experience is a plus.
• Technologically proficient, with experience in video conferencing and familiarity with Adobe Creative Suite or Canva is a plus.
• Collaborative team player who values feedback and adapts to meet audience and organizational needs.

Additional Information

• Must be available to travel to events throughout the state as needed.
• Must be available to work occasional nights and weekends.
• Capable of bending and lifting up to 35 lbs and standing for extended periods.
• We encourage applicants with diverse backgrounds and a passion for public media to apply.
• Please include a link in your resume to samples of your work, including event planning or run-of-show documents, event photos, and event metrics.

Compensation

$40,000 to $55,000 plus benefits package.