Marketing Event Strategist

About the role

Bernstein Private Wealth Management is a subsidiary of AllianceBernstein L.P. (AB) that offers advanced planning strategies and a wide range of investment management services to high-net-worth families, endowments, foundations, and institutions.

Responsibilities

• Form deep partnerships with advisors and create multichannel marketing strategies aligned with advisors' business targets and priority demographics
• Create exceptional experiences for our clients across key audiences/verticals
• Collaborate with regional leadership to bring marketing strategies to life and support advisors in deepening relationships and driving growth
• Oversee execution of FA strategies, understanding the needs and wants of their target audiences to deliver memorable experiences
• Serve as a project manager, executor and leader for office-wide activities including office campaigns, events, forums, partnerships, and digital activities
• Partner with Events Agency (IPE) and advisor's client servicing team on execution of events and activities
• Be accountable for all budget management related to advisor marketing strategies within defined cohort
• Demonstrate the benefit of crafting an integrated communications plan (inclusive of events, direct response (email), social media & network/influence communities), connecting advisors with training and resources as appropriate
• Identify and evaluate opportunities for innovation by leveraging existing technology, driving process improvement, and staying current on industry trends and best practices
• Partner with training team for advisors currently in training programs to ensure alignment of training, partnership, and priorities and support ongoing internal training for advisors as needed
• Manage the general administration of internal/external mailings, invitations, and other communications
• Manage and develop one direct report

Requirements

• 5-7+ years previous experience in a marketing or event planning role
• Ability to prioritize and execute on multiple tasks and projects in a dynamic environment
• Strong organizational skills and the ability to manage multiple tasks and deadlines
• Excellent verbal and written communication skills to interact with clients, vendors, and team members
• Innovative thinking to create unique and memorable event experiences
• Meticulous attention to detail to ensure all aspects of the event are executed flawlessly
• Strong analytical skills and the ability to think strategically
• Proficiency in Excel and PowerPoint is strongly preferred
• Salesforce and Pardot knowledge are a plus

Qualifications

• Some regional travel will be required

Skills

• Relationship building
• Cultural insight
• Creativity
• Client understanding

Benefits

• Base Salary Range: $110,000 to $130,000
• Health insurance coverage
• Employee wellness program
• Life and disability insurance
• Retail savings plan
• Paid holidays, sick and vacation time off

Pay

Actual base salaries may vary based on factors including but not limited to education, training, experience, past performance, and other job-related factors.

Schedule

Some regional travel will be required.