Strategic Initiatives Lead

New Business Line Development

Define and execute the go-to-market strategy for Flow’s ownership products (condos, new developments). Build the business case, identify target markets, and sequence the rollout.

Executive Partnership

Work directly with Flow’s top leaders as a strategic thought partner—not just executing their vision, but shaping it. Bring data, options, and recommendations to the table.

Cross-Functional Delivery

Cook up the processes, tools, and team structure needed to run ownership as a scalable business unit within Flow. Coordinate across sales, marketing, product, and operations to deliver against milestones. Remove blockers, manage dependencies, and keep velocity high.

Market & Competitive Intelligence

Develop a deep understanding of the condo and new development landscape—buyer behavior, developer relationships, competitive positioning, and regulatory considerations.

Operating Model Design

Stand up the processes, tools, and team structure needed to run ownership as a scalable business unit within Flow.

Revenue Accountability

Own pipeline development metrics and early revenue targets for the ownership vertical. Report progress and adjust strategy based on what the data shows.

Stakeholder Communication

Keep leadership and cross-functional partners aligned through clear, concise updates. Translate complexity into decisions.

Ideal Background Experience

• Demonstrated experience standing up a new product line, market, or business unit from zero or near-zero. You’ve built the plane while flying it.
• Familiarity with condo sales, new development processes, or developer relationships is a strong plus.
• Comfortable operating alongside C-suite and senior leaders. You earn trust through preparation, judgment, and follow-through.
• Strong with data—can build a financial model, size a market, and pressure-test assumptions without needing a dedicated analyst.
• Excellent in docs, decks, and rooms. Can pitch a strategy to leadership and brief a cross-functional team with equal clarity.

Ai & Tools

Demonstrated fluency with AI tools and modern productivity software to move faster and produce higher-quality work.

Location

Must be based in Miami. This is an in-person, full-time role.

Benefits

• Comprehensive medical, dental, vision, disability, and life insurance and parental leave benefits.
• On-staff doctor, free therapy through SpringHealth, acupuncture, an Employee Assistance Program, and other wellness offerings.
• PTO and paid holidays.
• 401(k) retirement plan, healthcare and dependent care FSAs, HSA-compatible plan options with annual employer HSA funding and pre-tax commuter benefits.
• Weekly catered lunches, wellness classes and employee discounts on Flow hotel stays, grocer products, and merch.

Flow is Proud to be an Equal Opportunity Workplace

Hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.

Artificial Intelligence (AI) Tools

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans.