Strategic Account Manager (Ad Tech)

Key Responsibilities

• Act as the trusted lead for assigned accounts, owning strategy, relationship development, and lifecycle planning - from pre-sales proposals through onboarding to business reviews
• Uncover client goals and deliver tailored campaign strategies and optimizations that build long-term value and retention
• Collaborate with internal stakeholders to identify upsell and cross-sell opportunities that grow revenue within existing accounts

Analysis & Storytelling

• Synthesize campaign data into clear, client-ready narratives that link performance to business outcomes
• Craft impactful decks that weave insights, optimizations, and strategic recommendations
• Leverage tools like brand lift studies and audience analytics, interpreting results and building stories that clients can use to inform broader strategy

Ad Tech Fluency

• Bring a strong, working knowledge of DSPs (The Trade Desk, Viant, etc.) and SSPs (Xandr, Index Exchange, etc.) to client conversations
• Translate technical concepts, such as bidding strategies, targeting, and pixel implementation, into value-focused dialogue
• Troubleshoot basic delivery issues and collaborate with Trading, Engineering, and Product teams when escalation is needed

Collaboration & Support

• Partner with internal sales, engineering, and data teams to ensure smooth execution and ongoing innovation
• Surface client feedback to shape go-to-market offerings and influence product roadmap
• Contribute to scalable resources, including upsell templates, case studies, and best-practice materials

Requirements

• 5+ years in account management within the advertising or ad tech industry, including both brand-direct and agency-side experience
• Proven track record of client growth, retention, and consultative upselling
• Strong analytical skills with the ability to interpret campaign performance data and measurement study results
• Excellent communication and presentation skills with the ability to simplify complex concepts and tell compelling stories
• Superior organizational and time management skills to work in a remote, fast-paced environment
• Proficiency in Google Workspace products, HubSpot, Salesforce, and other ad tech
• Experience with research tools, brand studies, and ad measurement platforms, a plus