Store Manager
About the role
Comfrt is more than just an apparel brand; we are a mental wellness movement. We specialize in creating high-quality, functional products—like our signature Weighted Zip Hoodie—designed to ease stress, calm anxiety, and provide the "feeling of a hug." Our community is built on authenticity, and our retail spaces are designed to be safe havens for our customers to unplug and find their comfort zone.
Comfrt is looking for a high-energy, strategically-minded Store Manager to lead our retail store at American Dream. As the Store Manager, you are the CEO of your four walls. You are responsible for the full lifecycle of the store—from talent acquisition and team culture to P&L ownership and operational excellence. You will translate our viral online energy into a high-performing physical retail experience.
Responsibilities
Talent Acquisition & People Leadership
- Full-Cycle Recruitment: The Store Manager owns the hiring process. You are responsible for sourcing, interviewing, and onboarding a diverse team that reflects the Comfrt brand voice.
- Performance Management: Conduct regular performance reviews and provide consistent coaching to develop a pipeline of future leaders.
- Culture of Comfort: Foster a positive, inclusive environment where employees feel empowered to interact with customers as "friends" rather than sales associates.
- Sales Floor Management: Maintain a constant presence to provide real-time coaching, drive immediate sales results, and ensure the brand "vibe" is upheld during every hour of operation.
Financial & P&L Ownership
- P&L Management: Take full accountability for the store's Profit & Loss statement. Monitor controllable expenses, including labor, supplies, and shrink, to maximize bottom-line profitability.
- KPI Accountability: Drive consistent results across all key performance indicators.
- Business Strategy: Identify opportunities for growth by analyzing weekly and monthly business trends and executing strategic pivots to