Store Manager

About the role

Report to the Southeast China Regional Manager, manage Berluti store on a day to day basis to reach the aligned objectives.

Responsibilities

• Business Development: Develop the store business plan to include Marketing and promotional strategies that will allow the shop to drive traffic and to increase its customer base, with particular emphasis on building the local market (events, integration to the local community, etc.); know the local market and business environment, including competitors’ activities and luxury market trends; provide feedback to the Retail Manager on product assortments, buying trends, and customers’ requests; ensure the highest level of customer service, complying with the Customer Service quality standards and to the selling ceremony.
• Sales Management: Continuously motivate and train the team to meet assigned sales and productivity objectives; provide recognition to top Sales associates; demonstrate sales leadership to staff by playing an active role on the selling floor; proactively manage the clientelling function in the store; stay up to date with the Maison’s news, and ensure that all associates are knowledgeable in all Berluti’s products, information, and History.
• Team Management: Ensure training programs (sales techniques, customer service, policies and procedures, product knowledge); supervise recruitment, evaluation and development of the store team, maximizing individual potential, and ensuring succession plans; ensure all human resources policies and procedures are implemented, solving staff issues as appropriate.
• Operations: Provide the Retail Manager with monthly quantitative and qualitative business reports; determine staffing needs and create staff schedules to ensure the appropriate coverage and to match with the traffic; responsible for the P&L of the store, with particular attention to controllable expenses, sales plan and operating profit; meet all KPI objectives; ensure that Berluti’ standards are applied and maintained at all times across the store merchandising, customer service, and back office activities (stocks, administration, etc.).

Qualifications

• University graduate
• Minimum 10 years of store management experience in luxury fashion industry

Skills

• Good command of English (both written and spoken) and Mandarin
• Strong team management ability and able to motivate the team to drive for performance
• Good analytical skills and strategic thinking
• Excellent communication and interpersonal skills
• Proficiency in PC skills such as MS Word, Excel

Competencies

• Highly motivated individual, dynamic, enthusiastic and service‑orientated
• Able to work independently under pressure
• Results‑driven with strong leadership