Startup Program Manager
About the Role
The Mixpanel for Startups program gives early-stage companies access to our platform right as they're forming habits—and it's one of our highest-leverage growth motions. As Startup Program Manager, you'll own the day-to-day execution of the program: building and maintaining partner relationships, driving founder engagement, and keeping program operations running smoothly end-to-end. This is a hands-on role for someone who knows the startup ecosystem, shows up in the right rooms, and takes ownership of turning founder relationships into real program outcomes.
Responsibilities
- Ecosystem Partnerships
- Own and grow relationships with accelerators, incubators, and startup partners, identifying which connections are worth deepening and why.
- Plan and execute partner activations, including Demo Days and portfolio programs.
- Maintain a clear, prioritized view of partner relationships and priority markets, and flag where to focus next.
- Founder Engagement & Program Delivery
- Drive Mixpanel adoption within each cohort, adapting outreach and follow-up based on what's working.
- Design and deliver founder-facing programming that provides genuine value.
- Be a consistent, credible presence at demo days, founder events, and tech weeks.
- Synthesize themes from founder conversations and share insights that shape program direction.
- Pipeline & Go-to-Market
- Build and run outbound acquisition campaigns (email, social, partner channels) to enroll startups into the program.
- Identify program participants ready for commercial nurture and coordinate handoffs directly with Sales.
- Maintain reporting that connects program activity to outcomes, and use it to guide next steps.
- Test new formats for founder and partner outreach, and turn what works into repeatable practices.
Requirements
- Experience in marketing, community, growth, partnerships, or business development, or equivalent experience—ideally with real time in or around the startup ecosystem.
- Working knowledge of how accelerators, VCs, and founders operate, and the judgment to know how to be useful in those communities.
- A track record of building and managing partner relationships end-to-end, from outreach through sustained follow-through.
- Clear, confident written and verbal communication across audiences and time zones.
- Ability to navigate collaboration across Marketing, Sales, and Product independently, bringing context and clarity to decisions.
- Active use of AI tools in day-to-day work—beyond a chat interface—to work more effectively.
- Strong organizational instincts and the ability to prioritize and deliver against multiple moving pieces.
- Comfort forming and defending a point of view based on dashboard data.
- Genuine curiosity about the startup landscape and Mixpanel's product, with a habit of bringing new perspectives to the team.
Qualifications
- Familiarity with Mixpanel or similar analytics tools.
- Former founder experience.
- Experience in early-stage venture, accelerator programs, or platform/ecosystem roles at a VC firm.
- Experience with CRM or marketing automation tools (Salesforce, HubSpot).
- Fluency in additional languages, particularly in high-priority markets.
Pay
The Mixpanel Compensation Range for this role is $130,000 - $176,000 USD total target cash compensation (TTCC), which includes base and variable compensation in the form of either a company bonus or commissions. Individual pay is determined by experience, job-related skills, qualifications, and other factors.
Benefits
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break