Startup Growth & Campaign Manager
About the Role
Zendesk for Startups helps early-stage companies build exceptional customer experiences from day one by providing the AI-first customer service technology, resources, and support they need to scale. We’re looking for a strategic, hands-on Startup Growth & Campaign Manager who owns end-to-end funnel execution for the Zendesk for Startups program.
Responsibilities
- Drive End-to-End Campaign Strategy & Execution
- Own the full-funnel campaign engine: strategy, execution, and optimization of multi-channel marketing campaigns to reach, engage, and convert startup founders at every stage—from first touch through program application, product deployment, and paid conversion.
- Launch targeted acquisition campaigns across paid channels (search, social, display), organic social, SEO/AEO, ABM, startup communities, and VC co-marketing partnerships.
- Design and run mid-funnel campaign streams, targeted email nurtures, retargeting sequences, and behavioral triggers to keep admitted founders engaged and push accounts to go-live milestones.
- Write authentic, high-converting copy across ad assets, campaign briefs, landing pages, founder playbooks, customer spotlights, webinar abstracts, and email workflows.
- Deliver Mid-Funnel Programming & Product Activation
- Conceptualize and host founder-focused workshops, virtual webinars, AI immersion sessions, and product deep-dives to guide startups through workspace setup and rapid deployment of Zendesk AI capabilities.
- Build differentiated campaign tracks for high-value VC-backed startups versus high-volume self-serve segments, ensuring targeted touchpoints and executive engagement.
- Run PLG experiments, landing page optimizations, messaging tests, and friction-reduction initiatives to improve funnel conversion.
Requirements
- 6+ years of experience in growth marketing, demand generation, lifecycle marketing, product marketing, or performance marketing, ideally in B2B SaaS, high-growth technology, or a startup-focused business.
- Experience marketing to founders, startup operators, or SMB audiences.
- Demonstrated experience driving acquisition through paid, organic, content, events, ABM, and digital channels.
- Strong campaign ownership skills, with experience taking programs from strategy to launch, reporting, and optimization.
- Excellent writing and messaging abilities, with a portfolio of customer-facing campaigns, email, web, social, or ad copy.
- Working knowledge of paid media platforms, web analytics, CRM/marketing automation tools, and reporting dashboards.
- Strong understanding of SEO; familiarity with AEO and optimizing content for AI-powered search is a plus.
- Data-informed mindset: comfortable using performance data to make decisions and test hypotheses.
- Exceptional project-management skills, managing multiple workstreams and stakeholders in a fast-paced environment.
Qualifications
- Experience working with startup accelerators, venture capital firms, incubators, or ecosystem partners (nice to have).
- Experience with product-led growth motions or freemium/self-serve conversion funnels (nice to have).
- Familiarity with Zendesk, customer experience software, AI agents, or customer service technology (nice to have).
Pay
The US annualized base salary range for this position is $96,000.00-$144,000.00. This position may also be eligible for bonus, benefits, or related incentives. The offer will be based on job-related capabilities, experience, and other factors such as work location.
About Zendesk
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. Zendesk is committed to fostering a fulfilling and inclusive workplace with a hybrid work model, combining in-person collaboration at global offices with remote flexibility. We use AI to screen applications, ensuring fairness and compliance with applicable laws. Zendesk is an equal opportunity employer, dedicated to diversity, equity, and inclusion.