Growth Marketing Campaigns Manager

About the role

The Opportunity As the Global Marketing Campaigns Manager, you will be a lead architect for Allegro’s digital demand generation engine, turning world-class semiconductor innovation into measurable market leadership. You will bridge the gap between technical storytelling and modern performance marketing, orchestrating high-impact global campaigns that drive the adoption of our sensing and power solutions across xEV, advanced driver assistance systems (ADAS), AI data center, and robotics, and industrial mass-market. This is a high-visibility role requiring a "One Allegro" mindset to collaborate across Applications, Sales, and Product teams to remove friction from the customer journey and accelerate our global design-in pipeline.

What You'll Do

• Lead the end-to-end execution of global marketing campaigns, in partnership with Applications Marketing, Product Marketing and Sales teams, with a focus on priority growth vectors spanning automotive, industrial, or product/technology applications depending on business priority.
• Architect and own the performance of the marketing funnel, specifically driving MQL-to-Opportunity conversion and pipeline velocity through advanced lead scoring and automated nurturing.
• Develop and execute growth marketing plans using a modern channel mix: email, display advertising, webinars, content syndication, and emerging AI-native discovery channels.
• Influence the company's SEO and GEO strategy, ensuring Allegro's products, applications, and thought leadership are surfaced not only in traditional search engines but in AI-generated answers and LLM responses.
• Partner with Sales and SalesOps to deliver integrated Campaign-in-a-Box enablement tools that empower our global field teams to accelerate design-ins.
• Craft targeted messaging and calls to action that resonate with industrial executives, design engineers, and applications engineers across every stage of a modern, non-linear buying journey.
• Evaluate campaign performance across both traditional KPIs and emerging AI visibility metrics, leveraging data to continuously optimize strategy and report on marketing-influenced pipeline.
• Assist with planning and managing company participation in industry-focused events and trade shows.

What You'll Bring

• 3–7 years of B2B growth or demand generation marketing experience, ideally within the semiconductor, electronics, or high-tech industrial space, with exposure to automotive, industrial, or product/technology marketing.
• Education: Bachelor’s degree in Marketing or Business required; BSEE or a degree in a related technical field is strongly preferred.
• Strategic Execution: Proven ability to build and execute full-funnel marketing strategies aligned to an Attract, Engage, Convert model, turning qualified demand into measurable pipeline.
• Advanced Mastery of the technology stack, including: HubSpot – advanced campaign building, lead nurturing, marketing automation, and multi-touch attribution reporting, Salesforce – CRM management, pipeline tracking and MQL to SQL handoff workflows, Canva/Figma – collaboration on creative asset development, landing page design, and visual storytelling.
• A strong understanding of SEO and GEO — including how search engines and AI-powered tools discover, rank, and surface content online, with the ability to ensure all campaign content, assets, and messaging are created in a way that enhances Allegro's visibility and positioning across both traditional search and AI-generated results.
• Nurture best practices and the ability to build programs that move leads through a modern, multi-touch funnel.
• Experience building, testing, and optimizing landing pages and content hubs for conversion and AI discoverability.
• Analytical mindset with a natural curiosity to measure, test, learn, and iterate.
• Excellent project management skills and the ability to manage multiple competing, time-sensitive priorities.
• Impeccable attention to detail and strong organizational skills.

Preferred Qualifications

• Familiarity with the buying cycles of one or more of the following: automotive, industrial, or product/technology markets, and experience engaging both technical and commercial stakeholders.
• Background in or knowledge of semiconductor applications in at least one of the following areas: automotive (xEV, ADAS), industrial (AI data centers, robotics, energy infrastructure, etc.) or product/technology (motor drivers, current sensors, power ICs, connectivity solutions).
• Experience using AI tools for content creation, campaign optimization, or predictive audience targeting.
• Knowledge of how to audit and improve a brand's presence and citation rate within AI-generated search results.