Growth Marketing Manager-Campaigns

About the role

Samba is a media intelligence company that provides real-time, scalable data on consumer attention across various platforms. As a key member of the marketing team, you will be responsible for owning and managing end-to-end B2B campaigns across multiple channels. Your role involves creating and executing campaigns that drive pipeline growth and alignment with sales objectives.

Responsibilities

• Own end-to-end B2B campaign creation and management across digital ads, content syndication, email nurturing, gifting, 3D mailers, lead magnets, partner marketing, custom website hooks, surveys, and other emerging channels.
• Build and manage quarterly campaign calendars and strategies tied to business goals, ensuring alignment with pipeline targets.
• Partner with content marketing, product marketing, and event marketing to anticipate upcoming launches, content, and moments, and develop campaigns accordingly.
• Prioritize campaigns based on their potential impact and alignment with business objectives.
• Enable sales teams by providing campaign enablement materials and insights, collaborating closely with sales to understand customer pain points and friction points.
• Independently pull and analyze data from Salesforce and HubSpot to build lists, understand buyer patterns, and identify gaps in the sales funnel.
• Design and implement automated workflows to streamline campaign execution, either through ops teams or personally.
• Create creative assets using design tools that adhere to brand guidelines and secure designer approval.
• Work with vendors to expand campaign capacity and ensure smooth execution of campaigns.
• Use AI tools like Claude/Cowork to enhance campaign ideation, audience research, copy drafting, data analysis, automation design, and reporting, balancing AI speed with human quality.

Requirements

• 4-8 years of experience in B2B growth marketing, demand generation, or campaign management, with a proven track record of running high-velocity, multi-channel campaigns that generate measurable pipeline.
• Hands-on experience with HubSpot, Demandbase, Clay, and Salesforce, including SFDC campaign attribution.
• Experience building compelling campaigns on these tools and demonstrating success in doing so.
• Ability to build campaign strategies and calendars tied to quarterly targets, focusing on pipeline math, conversion rates, and funnel coverage.
• Deep collaboration with sales teams, embedding with sellers to understand their needs and pain points, and building sales enablement into campaigns.
• Understanding of ABM principles and ability to execute account-based campaigns that align with sales priorities.
• Experience with AI tools like Claude, Cowork, or similar, using them regularly to accelerate campaign work.
• Experience with product-led growth (PLG) motions and the ability to think beyond traditional demand generation when the product supports it.
• Scrupulous attention to detail and a high bar for creative quality, ensuring campaigns stand out in a crowded market.

Qualifications

• Strong understanding of the B2B marketing landscape and the ability to adapt campaigns to different product and service offerings.
• Excellent communication skills, both written and verbal, to effectively collaborate with sales teams and stakeholders.
• Proven ability to manage multiple campaigns simultaneously, ensuring quality and timely delivery.
• Experience with AI tools and a willingness to integrate them into campaign workflows to improve efficiency and effectiveness.

Skills

• Strategic thinking and the ability to prioritize campaigns based on their potential impact and alignment with business objectives.
• Collaborative mindset and the ability to work closely with sales teams to understand customer needs and pain points.
• Strong analytical skills, able to interpret data from Salesforce and HubSpot to inform campaign strategy.
• Effective project management skills, able to manage multiple campaigns in flight while maintaining high standards of quality.
• Ability to design and implement automated workflows to streamline campaign execution.
• Highly creative and able to produce campaigns that stand out in a competitive market.
• Experience with AI tools and the ability to leverage them to enhance campaign ideation, audience research, copy drafting, data analysis, automation design, and reporting.

Benefits

• Competitive compensation package including base salary, bonus structure, and equity options.
• Flexible working hours and remote work options for candidates located outside of the office.
• Comprehensive health insurance plans, including medical, dental, and vision coverage.
• Employee wellness programs and opportunities for professional development and training.
• Regular team-building activities and social events to foster a positive work culture.

Pay

• Base salary range: $100,000 - $150,000 annually, depending on experience and qualifications.

Schedule

• Full-time position with standard Monday through Friday workweek.

Company Culture

Samba is an equal opportunity employer committed to fostering an inclusive environment. We celebrate diversity and encourage connections within our community. We strive to empower our employees and reflect the communities we serve through meaningful projects and initiatives.

Equal Opportunity Employer

Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.

Applicant Privacy Policy

Samba may collect personal information directly from you as a job applicant and may also receive personal information from third parties, such as in connection with a background, employment, or reference check, in accordance with applicable law. For further details, please see Samba's Applicant Privacy Policy.

For EU Residents

Samba Inc. is the data controller. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.