Growth Marketing Manager-Campaigns

About the role

Samba is a media intelligence company that provides real-time, scalable consumer attention data across various screens. The role involves owning end-to-end B2B campaign creation and management across multiple channels, collaborating with sales, product marketing, and leadership to prioritize and execute campaigns that meet business goals.

Responsibilities

• Own end-to-end B2B campaign creation and management across channels: digital ads, content syndication, email nurturing, gifting, 3D mailers, lead magnets, partner marketing, custom website hooks, surveys, and new channels.
• Build and manage quarterly campaign calendars and strategies tied to business goals.
• Partner with content marketing, product marketing, and event marketing to understand upcoming launches, content, and moments and build campaigns against them.
• Prioritize campaigns ruthlessly based on industry knowledge and customer insights.
• Master campaign sales enablement by enabling sellers to follow up on campaigns collaboratively and understanding customer pain points.
• Parse Salesforce and HubSpot data independently to build lists, understand buyer patterns, and identify gaps in the funnel.
• Run high-velocity campaigns each quarter while managing full-funnel coverage with quality.
• Design automations and hand them off to an ops team or build them yourself.
• Use AI tools including Claude/Cowork, AI agents, and generative AI as core infrastructure in your workflows.

Requirements

• 4-8 years of experience in B2B growth marketing, demand gen, or campaign management with a track record of running high-velocity, multi-channel campaigns that generate measurable pipeline.
• Hands-on experience with HubSpot, Demandbase, Clay, and Salesforce including SFDC campaign attribution.
• Experience building compelling campaigns on these tools and showing the work.
• Ability to build campaign strategies and calendars tied to quarterly targets.
• Deep collaboration with sales, embedding with sellers, listening to Gong calls, and learning pain points firsthand.
• Experience with ABM principles and executing account-based campaigns that align with sales priorities.
• Experience with AI tools such as Claude, Cowork, or similar, using them daily and providing real examples of how AI has accelerated campaign work.
• Experience with product-led growth (PLG) motions and the ability to think beyond traditional demand gen.
• Scrupulous, resourceful, and proactive approach to campaign development.
• A high bar for creative quality, ensuring campaigns stand out.

Qualifications

• Strong understanding of the B2B market and customer journey.
• Excellent communication and collaboration skills.
• Proficiency in design tools and brand guidelines.
• Experience with AI tools and generative AI.
• Ability to work independently and manage multiple campaigns simultaneously.

Skills

• B2B growth marketing, demand generation, campaign management.
• HubSpot, Demandbase, Clay, Salesforce.
• ABM principles and execution.
• AI tools and generative AI.
• Product-led growth (PLG).
• Collaboration and partnership with sales.
• Strategic thinking and prioritization.
• High-quality creative campaigns.

Benefits

• Equal opportunity employer.
• Commitment to diversity and inclusion.
• Supportive and collaborative work environment.
• Opportunities for professional growth and development.

Pay

TBD based on experience and qualifications.

Schedule

Full-time position.