Staff Product Designer, Provider Onboarding

About the role

We are seeking a Product Designer to lead the design of an AI-agent-powered onboarding experience for providers joining Headway. This role will transform a high-friction, multi-page credentialing process into an intelligent, conversational experience that accelerates provider onboarding and patient access to care.

Responsibilities

• Own the end-to-end provider onboarding experience from lead form submission through credentialing to first appointment.
• Design AI-agent-powered intake flows that replace manual, multi-page credentialing forms with intelligent interactions.
• Scale our self-serve onboarding vision beyond v2, enabling providers to go from interest to credentialed with minimal human intervention.
• Conduct research and talk directly to providers to validate solutions, understanding why providers get stuck, what builds their confidence, and where automation helps vs. hinders.
• Contribute to the design system and culture, sharing your AI practice, prompts, and patterns with the design team.

Requirements

• 8+ years of product design experience, with significant time spent on onboarding, activation, or conversion-focused product work.
• Experience shipping measurable conversion improvements, thinking in funnels, and diagnosing drop-off points.
• Systems thinking ability to understand how a form redesign connects to CAQH, NPI, payer credentialing, and downstream provider activation.
• Experience designing agentic or AI-powered workflows, including conversational flows, intelligent automation, or replacing manual processes with AI-driven experiences.
• Strong visual and interaction design skills, producing polished, high-quality work at speed.
• Comfortable with AI prototyping tools like Claude Code, Cursor, and MagicPatterns, seeing them as core parts of your workflow.
• A desire to make a meaningful difference in people's lives, directly impacting how many providers join Headway and how many patients get access to affordable mental healthcare.

Qualifications

• Experience designing for healthcare settings, understanding HIPAA and privacy regulations.
• Knowledge of healthcare provider credentialing processes and standards.
• Experience with user research methods, including usability testing and interviews.
• Ability to work closely with product managers, engineers, and researchers to develop and iterate on designs.

Skills

• Expertise in user-centered design principles and methodologies.
• Strong proficiency in design tools such as Sketch, Figma, Adobe XD, or similar.
• Experience with AI and machine learning tools and platforms (e.g., Claude, Cursor).
• Excellent communication and collaboration skills, able to work effectively with cross-functional teams.

Benefits

We offer a comprehensive and competitive total rewards package, including:

• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year, including a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development

Pay

The expected base pay range for this position is $212,000 - $265,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.

Schedule

Full-time position.

Company Overview

Headway is a Series D company with $325M+ in funding, dedicated to building a new mental healthcare system accessible to everyone. Our mission is to solve the biggest barrier to care: insurance, by automating administrative tasks and reimagining the provider onboarding experience. We are committed to diversity, equity, and inclusion, ensuring a team that reflects the problem we aim to solve.