Staff Product Designer, Provider Onboarding

About the role

We are seeking a Product Designer to lead the design of an AI-agent-powered onboarding experience for providers joining Headway. This role will transform a high-friction, multi-page credentialing process into an intelligent, conversational experience.

Responsibilities

• Own the end-to-end provider onboarding experience from lead form submission through credentialing to first appointment.
• Design AI-agent-powered intake flows that replace manual, multi-page credentialing forms with intelligent interactions.
• Scale our self-serve onboarding vision beyond v2, enabling providers to go from interest to credentialed with minimal human intervention.
• Conduct research and talk directly to providers to validate solutions, understanding why providers get stuck, what builds their confidence, and where automation helps vs. hinders.

Requirements

• 8+ years of product design experience, with significant time spent on onboarding, activation, or conversion-focused product work.
• Experience designing agentic or AI-powered workflows, including conversational flows, intelligent automation, or replacing manual processes with AI-driven experiences.
• Strong visual and interaction design craft, producing polished, high-quality work at speed.
• Comfortable with AI prototyping tools like Claude Code, Cursor, and MagicPatterns, seeing them as a core part of your workflow.
• A desire to make a meaningful difference in people's lives, impacting how many providers join Headway and how many patients get access to affordable mental healthcare.

Qualifications

• Experience shipping measurable conversion improvements, thinking in funnels, and diagnosing drop-off points.
• Systems thinking ability to understand how a form redesign connects to CAQH, NPI, payer credentialing, and downstream provider activation.
• Understanding of the full pipeline from lead form submission to first appointment.

Skills

• Experience with AI tools like Claude, Cursor, and MagicPatterns.
• Ability to prototype and iterate on AI-agent-powered onboarding flows.
• Strong research skills, able to validate solutions with providers and understand their needs and pain points.

Benefits

We offer a comprehensive and competitive total rewards package, including:

• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year, including a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development