Staff / Principal Product Manager, Marketing Technology (MarTech)

What You’ll Do

• Own the strategy, roadmap, and delivery for Inkitt’s marketing‑technology and measurement ecosystem — the tooling, data, and signal infrastructure that powers user acquisition and lifecycle across Galatea, CandyJar, and Ironblood.
• Own mobile attribution and measurement end‑to‑end (MMP, SKAdNetwork/AEM, Conversions API): ensure clean, trustworthy signal flows to Meta, TikTok, and other channels, and continuously improve signal quality to drive more efficient spend.
• Build the measurement and experimentation backbone — incrementality/true‑lift testing, event pipelines, audience and segmentation infrastructure, and the dashboards and observability the Growth team runs on.
• Own the martech stack and integrations (attribution, CDP/event pipeline, campaign & lifecycle platforms, ad‑platform APIs): make build‑vs‑buy decisions, select vendors, and manage governance, QA, and release processes to keep the stack reliable.
• Work embedded with User Acquisition, Growth, Lifecycle/CRM, Analytics, and Engineering — translate their needs into a martech roadmap and ship tooling that compounds performance over time.
• Drive features and tooling through the entire product lifecycle: ideation, specification, development, release, analysis, and iteration.
• Establish data quality, privacy‑by‑design, and observability so the business can trust its numbers and move fast.
• Communicate experiment roadmap, hypotheses, and results to team members and leadership; educate and influence cross‑functional stakeholders to secure buy‑in.
• Perform quantitative and qualitative research to explore and validate opportunities.

What You’ll Bring

• 6+ years of professional experience in a fast‑growing B2C consumer tech company, with mobile app experience.
• Deep expertise in marketing technology and measurement: mobile attribution (AppsFlyer / Adjust / Branch), SKAdNetwork/AEM, Conversions API/CAPI, event pipelines/CDP, and performance measurement and incrementality.
• Proven track record building measurement, experimentation, and martech tooling that materially improved paid acquisition and/or lifecycle efficiency.
• Exceptional analytical skills with advanced SQL ability to quantify both qualitative and quantitative data for product and strategic decisions.
• Strong technical fluency; able to partner deeply with engineering on data pipelines, integrations, and tooling (hands‑on data‑engineering background a plus).
• Experience partnering with paid‑UA and/or lifecycle/CRM teams; familiarity with paid‑social, paid‑search, and DSP/programmatic measurement.
• Self‑starter who can deliver results with limited supervision and thrives in a fast‑paced, experimentation‑driven environment.
• Willingness to roll up sleeves, adopt a builder mentality, and take ownership to make initiatives successful.

Who We Are Looking For

• Autonomous – brings solutions instead of problems.
• Data‑driven – makes decisions based on evidence.
• Quick to action – moves fast and iterates.
• A high‑functioning workaholic who seeks exponential career growth.
• Someone who enjoys building a generational AI × Entertainment company and having fun along the way.

What We’ll Offer

• 401(k) plan designed to help you save for the future.
• Health benefits tailored to your needs, including medical, dental, and vision coverage.
• Professional coaching for everyone.
• Team‑building events, including an annual Tulum trip.
• Unlimited access to our Galatea and CandyJar apps.
• Unlimited budget for self‑development books.
• Charity donation of your choice at your one‑year anniversary.
• Free lunch in the office every day.
• ClassPass membership for US‑based employees and gym access for Berlin employees.
• Dog‑friendly offices in Berlin and San Francisco.

At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. As a growing team from 20+ countries, we welcome everyone to apply.