Product Manager – Marketing Technology (MarTech Platform)

Responsibilities

• Own and manage the product roadmap for marketing platform capabilities.
• Gather business requirements and translate them into product features and user stories.
• Collaborate with Engineering, Marketing, CRM, and Analytics teams to deliver platform enhancements.
• Drive improvements in campaign execution, personalization, and customer engagement.
• Prioritize product backlog and participate in Agile ceremonies.
• Monitor product performance and recommend enhancements based on business and customer insights.
• Support platform integrations and ensure scalable, reliable product delivery.

Requirements

• Experience as a Product Manager or Product Owner for MarTech, CRM, or Digital Marketing platforms.
• Strong understanding of marketing automation, campaign management, and customer engagement platforms.
• Experience with Email, SMS, Push Notifications, or omnichannel communication platforms.
• Knowledge of personalization, audience segmentation, and customer targeting strategies.
• Experience working with CRM/CDP platforms (Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, Iterable, Segment, etc.).
• Ability to define product roadmap, prioritize backlog, and write user stories.
• Experience working in Agile/Scrum environments with Engineering, QA, UX, and Business teams.
• Familiarity with API integrations, marketing technology ecosystem, and platform capabilities.
• Experience with campaign analytics, A/B testing, and marketing performance metrics.
• Excellent stakeholder management and communication skills.

Qualifications

• 5+ years of Product Management experience.
• Background in Marketing Technology, CRM, Customer Engagement, or Digital Platforms.
• Experience delivering products supporting customer lifecycle, loyalty, or marketing automation.
• Strong analytical mindset with the ability to balance business and technical priorities.
• Comfortable working with cross-functional teams in fast-paced Agile environments.