Director of Marketing Technology (MarTech) Strategy
About the role
Sandisk is seeking a strategic leader to define the vision, roadmap, and evolution of our global marketing technology (MarTech) ecosystem, transforming it into a world-class platform that accelerates our premium brand. This is a pivotal role that will define how technology enables Sandisk to operate as a modern, scaled, and consumer-centric marketing organization.
Responsibilities
Own the MarTech vision and roadmap and define the vision and prioritization using a product management approach.
Define and drive the global marketing technology strategy aligned to business goals.
Translate company objectives into a clear, actionable MarTech roadmap across functions.
Build a global, scalable marketing operating system enabling the Content Supply Chain.
Enable Sandisk to operate as a single global system while supporting regional execution.
Standardize platforms, help to support workflows, and data across markets to eliminate fragmentation.
Own digital/customer journey optimization across the full funnel.
Ensure the MarTech stack enables continuous consumer understanding and real-time activation.
Power always-on personalization across channels, touchpoints, and lifecycle stages.
Expand capacity through AI and automation.
Identify and deploy technologies that increase output, speed, and efficiency across marketing.
Scale content creation, campaign execution, and testing through automation and AI.
Enable teams to deliver more, test more, and move faster than manual workflows allow.
Own MarTech ecosystem enablement to drive company priorities:
- Performance marketing acceleration (analytics, attribution, creative scaling, audience building)
- CRM and lifecycle marketing (segmentation, email creation, testing)
- Website intelligence (analytics, optimization, automation, conversational experiences)
- Content at scale (authoring, localization, LLM/SEO optimization)
- Operational automation (workflow automation, DAM hygiene, data feed integrity)
Drive adoption and commercialization of new capabilities.
Partner with brand, packaging, NPI, ecommerce, and regional teams to ensure tools support their needs.
Ensure platforms are designed for both global consistency and local agility.
Work with IT and external vendors.
Work with IT to develop resourcing plans for roadmap initiatives and develop predictable deliverable dates.
Work closely with IT to execute against the roadmap while maintaining marketing ownership of priorities.
Select and help manage key MarTech vendors and platforms.
Create an “athletic” marketing organization.
Build a tech ecosystem that allows the company to test, learn, and adapt faster than competitors.
Enable rapid iteration without constant re-platforming or reinvention.
Work with Operations to Drive governance and adoption.
Establish best practices, standards, and processes for MarTech usage.
Ensure adoption and effective utilization across global teams.
Qualifications
Bachelor’s degree in Marketing, Business, Technology, or related field.
Proven experience leading MarTech strategy, digital transformation, or marketing platforms at a global scale - ideally for a global top tier brand.
Strong understanding of marketing ecosystems including CDPs, CRM, CMS, DAM, data platforms, and analytics.
Experience implementing and scaling AI-driven marketing capabilities.
Demonstrated ability to translate business goals into technology roadmaps and execution plans.
Experience working cross-functionally with IT, engineering, and marketing stakeholders.
Skills
Strategic thinker with the ability to define long-term vision and translate into execution.
Strong marketing mindset with deep understanding of how technology enables growth.
Clear communicator who can align senior stakeholders around a common roadmap.
Builder mindset—able to create structure, processes, and systems from the ground up.
Comfortable navigating ambiguity and driving change at scale.
Data-driven decision maker with strong analytical thinking.
Bias for action and ability to move fast while maintaining quality and governance.
Collaborative leader who can bridge marketing, technology, and operations.