Director of Martech

About the role

This is a high-impact technical leadership role at the intersection of marketing, data engineering, and product. You'll build the MarTech stack from a strong foundation into a best-in-class engine — integrating tools across CRM, CDP, marketing automation, analytics, and AI-driven personalization — while partnering closely with product, engineering, and data teams to ensure marketing can move fast without breaking compliance.

What you'll own

• Evaluate, select, implement, and optimize the tools and platforms that power acquisition, lifecycle marketing, analytics, and attribution across all channels.
• Lead marketing data strategy: build and maintain a clean, unified view of the customer across B2C (consumers), B2B (enterprise partners), and B2G (agency relationships) — connecting CRM, CDP, and data warehouse layers.
• Drive marketing automation at scale — design and manage workflows, nurture programs, triggered campaigns, and segmentation logic across email, SMS, in-app, and paid channels.
• Build and govern attribution and measurement infrastructure — ensuring marketing has accurate, privacy-compliant models to understand what's driving growth across a complex multi-touch funnel.
• Partner with engineering and data teams to define and maintain the data pipelines, event tracking schemas, and identity resolution logic that underpin marketing decisioning.
• Evaluate and deploy AI and machine learning applications in marketing — from predictive lead scoring and churn modeling to personalization and content optimization.
• Ensure all MarTech operations are compliant with GDPR, CCPA, FedRAMP, and ID.me's own privacy and data governance standards — this is non-negotiable in an identity company.
• Translate business objectives into technical requirements and vice versa — you're equally comfortable in a strategy meeting with the CMO and a technical architecture review with engineering.

What we're looking for

• 8+ years in marketing technology, marketing operations, or growth engineering
• Deep hands-on expertise with core MarTech platforms — Salesforce Marketing Cloud, HubSpot, Marketo, or equivalent — plus experience with CDPs (Segment, mParticle, or similar) and data warehouses (Snowflake, BigQuery).
• Strong understanding of identity resolution, customer data unification, and the technical challenges of matching users across anonymous, authenticated, and partner data.
• Experience building marketing infrastructure in a regulated or privacy-sensitive environment — you understand the stakes of handling PII and can architect compliant systems.
• Proficiency with SQL and comfort working directly in data pipelines; ability to partner with engineers as a technical peer, not just a stakeholder.
• Proven experience with attribution modeling and marketing analytics, including multi-touch attribution, incrementality testing, and media mix modeling.
• Track record of building and leading cross-functional teams that sit at the intersection of marketing and engineering.
• Strong vendor management experience — you know how to negotiate contracts, evaluate build vs. buy decisions, and manage a complex portfolio of tools without letting it sprawl.

Pay Range

The U.S. Pay Range is $169,097 - $207,000 USD.
The Mountain View, CA Pay Range is $200,585 - $236,000 USD.

Benefits

• Comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts)
• Basic and voluntary life and AD&D insurance
• 401(k) with company match
• Parenthood leave
• Ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays
• Short and long-term disability insurance
• Accident and critical illness insurance
• Referral bonus policy
• Employee assistance program
• Pet insurance
• Travel assistant program
• Wellbeing and childcare discounts
• Benefit advocates
• Learning and development benefit

Equal Employment Opportunity

ID.me is an equal opportunity employer and does not discriminate on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline.

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