Sr. WW Brand Marketing Manager, DSP Program

About the role

We are looking for a Senior WW Brand Marketing Manager to lead marketing and campaign efforts that support our Last Mile delivery network with a goal of sustaining positive brand perception across partners, stakeholders, and customers alike. We're looking for a high-judgement and self-motivated individual with experience bridging business needs through high-value marketing and campaign work.

Key responsibilities

• Develop authentic and creative marketing plans and campaigns to both solve business needs and instill passion and engagement among the partner and delivery community
• Introduce bold experimentation in storytelling and creative communications to educate and excite both internal and external audiences
• Conduct interviews, including focus groups and message testing, injecting voice of the customer qualitative and quantitative data into our channel and content strategies
• Establish a north star vision and roadmap for the DSP brand
• Partner with agencies and internal creative teams to develop compelling content
• Identify emerging topics and develop proactive plans with stakeholders
• Look around corners to identify key moments in time around which to build campaigns that meet individuals where they are in their journey delivering on behalf of Amazon
• Monitor and measure the effectiveness of marketing and campaigns and report out on them to leaders
• Collaborate with partner teams to formulate strategic insights, establish a holistic content strategy, and execute qualified marketing activations
• Work across cross-functional teams of leaders, partner organizations, and stakeholders to ensure that we are launching programs through robust communication, change management strategies, and year-long campaign efforts
• Work in close partnership with Public Relations, Public Policy, and other important stakeholders to impact Amazon's broader corporate reputation

Basic qualifications

• 8+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience in marketing or marketing research
• Experience using data and metrics to drive improvements

Preferred qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Experience presenting metrics and progress to goal to senior leadership
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience using data and metrics to measure impact and determine improvements
• Experience with test and learn, marketing optimization, and experimentation

Skills and attributes

• Strong communicator with strategic communications, marketing and/or campaign experience, business acumen, and excellent writing ability
• Excels at both developing winning engagement and messaging strategies and executing tactical plans with precision
• Thrives on delivering measurable results and positive impact
• Able to formulate a clear viewpoint on complicated issues, creating a concise and well-written narrative to support their perspective
• Thought leader who indexes high on emotional intelligence
• Comfortable with testing, learning, and failing forward while bringing fresh ideas to the table
• Operates well in a fast-paced, highly ambiguous, frequently-changing environment
• Good judgement and comfortable interacting with both internal and external leaders and working with cross-functional teams
• Thrives in ambiguity and denounces the status quo, developing new and innovative ways to communicate, improving existing channels, and influencing and launching new methodologies

Pay

• USA, NY, New York: 130,000.00 - 185,000.00 USD annually
• USA, TN, Nashville: 106,400.00 - 157,600.00 USD annually
• USA, TX, Austin: 118,200.00 - 160,000.00 USD annually
• USA, WA, Bellevue: 118,200.00 - 160,000.00 USD annually

Benefits

• Health insurance (medical, dental, vision, prescription)
• Basic Life & AD&D insurance and option for Supplemental life plans
• EAP, Mental Health Support, Medical Advice Line
• Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• Paid time off
• Parental leave
• Sign-on payments and restricted stock units (RSUs)

This response is AI-generated, for reference only.