Marketing Manager

Responsibilities

• Develop clear, brand-aligned marketing copy for email, direct mail, landing pages, sales collateral, presentations, newsletters, and campaign materials.
• Build, QA, launch, and optimize marketing campaigns in HubSpot, including emails, lists, workflows, forms, landing pages, segmentation, tracking links, reporting dashboards, and campaign performance updates.
• Support multi-channel B2B lead generation campaigns for developers, HOAs, and related audiences, ensuring campaign components are accurate, timely, compliant with brand standards, and aligned with agreed-upon objectives.
• Cook up direct mail campaigns by preparing copy and campaign inputs, collaborating with print/mail vendors, reviewing proofs, confirming mailing lists and production timelines, and tracking results where available.
• Partner with the Marketing Director on campaign calendars, project plans, creative briefs, vendor coordination, and cross-functional communications to keep work moving efficiently.
• Maintain and update marketing assets and basic website content, including landing pages and campaign pages, with attention to AEO/SEO best practices, accessibility, and brand consistency.
• Provide secondary tradeshow and event marketing support as needed, including ordering materials, coordinating shipments, preparing follow-up campaigns, and supporting post-event reporting, while the Marketing Director retains primary ownership of events.
• Monitor campaign performance and operational metrics, share insights, and recommend improvements to copy, audience targeting, workflows, direct mail tactics, and overall campaign execution.

Requirements

• 2-4 years of marketing experience, preferably in B2B marketing, professional services, property management, real estate, community management, or another service-based industry.
• Strong HubSpot Marketing Hub skills, including hands-on experience building emails, lists, workflows, forms, landing pages, and campaign reports; must be comfortable executing directly in the platform.
• Ability to work primarily during Eastern and Central Time Zone business hours; candidates located in ET or CT are preferred.
• Excellent writing and editing skills with the ability to create concise, compelling marketing copy for emails, direct mail, landing pages, campaign materials, and sales support content.
• Experience supporting email marketing and lead generation campaigns, including audience segmentation, QA, basic performance tracking, and optimization recommendations.
• Working knowledge of direct mail campaign execution and willingness to coordinate with print/mail vendors, review proofs, and manage production details.
• Strong project management and attention to detail, with the ability to manage multiple campaign tasks, deadlines, and stakeholders at the same time.
• Comfort using AI tools responsibly to improve productivity, draft content, organize work, or identify campaign efficiencies while maintaining quality and brand standards.
• Proficiency with Microsoft Office; experience with Canva, PowerPoint, WordPress, or similar marketing tools a strong plus.

Qualifications

• Knowledge of printing, postal requirements, proofing, print production timelines, mailing lists, variable data, or direct mail vendor management.
• Basic understanding of AEO/SEO best practices and web content optimization.

Physical Requirements

• Lifting: Occasionally lift, carry, or move marketing materials, event supplies, packages, or printed collateral up to 25 pounds.
• Mobile: Occasionally walk, stand, bend, reach, or move around event spaces, offices, vendor locations, or community environments when supporting marketing activities.

What We Offer

• Comprehensive benefits package including medical, dental, and vision coverage.
• Wellness program.
• Flexible Spending Accounts.
• Company-matching 401k contributions.
• Paid time off for vacation, holidays, medical, and volunteering.
• Paid parental leave.
• Training and educational assistance.
• Support programs, including Employee Assistance Program and Calm Health.
• Optional benefits including short- and long-term disability, life insurance, and pet insurance.
• A caring team dedicated to your success!