Sr. WW Brand Marketing Manager, DSP Program

About the role

Amazon is seeking a Senior WW Brand Marketing Manager to lead marketing and campaign efforts supporting the Last Mile delivery network. The goal is to sustain positive brand perception across partners, stakeholders, and customers. This role involves developing and activating brand and marketing strategies that drive awareness, shape perception, and build trust with the DSP Program.

Key job responsibilities

• Develop authentic and creative marketing plans and campaigns to solve business needs and instill passion and engagement among the partner and delivery community
• Introduce bold experimentation in storytelling and creative communications to educate and excite both internal and external audiences
• Conduct interviews, including focus groups and message testing, injecting voice of the customer qualitative and quantitative data into channel and content strategies
• Establish a north star vision and roadmap for the DSP brand
• Partner with agencies and internal creative teams to develop compelling content
• Identify emerging topics and develop proactive plans with stakeholders
• Look around corners to identify key moments in time around which to build campaigns that meet individuals where they are in their journey delivering on behalf of Amazon
• Monitor and measure the effectiveness of marketing and campaigns and report out on them to leaders

Basic qualifications

• 8+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience in marketing or marketing research
• Experience using data and metrics to drive improvements

Preferred qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Experience presenting metrics and progress to goal to senior leadership
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience using data and metrics to measure impact and determine improvements
• Experience with test and learn, marketing optimization, and experimentation

Pay

• USA, NY, New York: 130,000.00 - 185,000.00 USD annually
• USA, TN, Nashville: 106,400.00 - 157,600.00 USD annually
• USA, TX, Austin: 118,200.00 - 160,000.00 USD annually
• USA, WA, Bellevue: 118,200.00 - 160,000.00 USD annually

Benefits

Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. The compensation package also includes sign-on payments and restricted stock units (RSUs).

This response is AI-generated, for reference only.