Sr. Technical Product Marketing Manager

About AvePoint Beyond Secure

AvePoint is the global leader in data security, governance, and resilience, going beyond traditional solutions to ensure a robust data foundation and enable organizations everywhere to collaborate with confidence. Over 25,000 customers worldwide rely on the AvePoint Confidence Platform to prepare, secure, and optimize their critical data across Microsoft, Google, Salesforce, and other collaboration environments. AvePoint’s global channel partner program includes approximately 5,000 managed service providers, value-added resellers, and systems integrators, with our solutions available in more than 100 cloud marketplaces.

About the role

We are seeking an experienced and dynamic Sr. Technical Product Marketing Manager to join our Product Marketing team and help transform the GTM of an exciting, high-growth public company. This role requires a strategic thinker with a proven track record in developing and owning go-to-market strategy, passion for research, bias for collaboration, and strong capacity for empathy with internal and external customers alike.

Responsibilities

• Plan and execute product launch initiatives, working collaboratively and “out loud” with a diverse cross-functional team to drive ambitious goals.
• Develop product positioning, packaging and pricing that differentiates AvePoint with compelling solutions and simplifies the complexity of our portfolio driven by a deep understanding of customer needs, market trends and competitors.
• Engage customers, partners, analysts and the market with messaging on AvePoint’s roadmap and innovation to drive awareness across each audience.
• Research and analyze the target market, key personas and competitive landscape to develop market segmentation, ICPs, battlecards, messaging maps and other enabling assets.
• Elevate the voice of the customer including customer advisory councils, product previews, customer satisfaction surveys and continuous feedback from the field; leverage this insight to influence product roadmap and develop strategies to mitigate gaps.
• Enable product, field, and corporate marketing colleagues with clear strategy documentation and core assets for global/corporate plays and lead solution offerings, including sales brochures, pitch decks, customer testimonials and input on marketing content.
• Track performance of key solutions and adjust both strategy and tactics to support (over)achievement of targets with quantitative metrics like ARR, Product Attachment, and GRR – and incorporate qualitative feedback from internal and external sources.
• Mentor others in the marketing department.

Qualifications

• 5+ years product marketing experience in B2B technology, SaaS preferred
• Background working with technologies related to AI, DSPM, and CSPM strongly preferred
• Passion and curiosity for AI and understanding its impact on both our work and the work of our customers
• Track record of successfully launching products and leading GTM
• Strong positioning and messaging skills; ability to craft clear and simple messages that work
• Track record of effective engagement with sales organizations to drive results
• Market research and analytical skills; ability to build strategy and tell stories with data
• Collaborative team player; works aloud and enjoys engaging with marketing teams and other functions (like sales, product, services); able to lead and influence beyond reporting lines
• Articulate and skilled storyteller across multiple mediums (e.g., written, internal presenting, external thought leadership, social posting, etc)
• Organized and capable of juggling multiple complex projects simultaneously, meeting deadlines and keeping stakeholders informed with consistent communication
• Willingness to continuously learn new techniques and skills and eager to mentor others

Pay

The Salary Range for this role is $150,000 – $190,000. At AvePoint, we strive to offer competitive, fair, and equitable total rewards. The listed salary range represents a good faith estimate, with final offers based on location, experience, skills, and qualifications. The listed range reflects base salary only; our total rewards include base salary, comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO), and depending on the role, bonuses, commissions, or equity (RSUs).