Sr. Strategist, Vertical Marketing, Telecom, Strategic Agency and Advertiser Marketing (SAAM)

Description

Are you ready to transform how businesses connect with customers? At Amazon Ads, we're not just selling advertising, we're crafting full-funnel growth strategies that empower brands to reach their full potential. We believe that breakthrough advertising happens when deep understanding meets innovative technology. Our team is dedicated to developing innovative marketing solutions, providing actionable insights and opportunities for advertisers, and partnering with agencies and tech innovators to drive mutually beneficial growth.

Job Overview

The Strategic Agency and Advertiser Marketing (SAAM) team drives growth through innovative programs with our most strategic advertisers and partners. We're seeking a results-driven marketer to develop and quarterback vertical partnerships that accelerate adoption, build pipeline, and influence revenue. Working closely with sales teams and marketing channels, you'll lead integrated marketing plans and forge collaborative relationships with enterprise clients and agency/tech partners.

Key job responsibilities

• Develop and own the vertical strategy across 1:1 or 1:few programs for strategic telecom accounts
• Build joint go-to-market plans with sales, marketing, partner, and product teams to support growth across accounts
• Drive personalized, bespoke marketing tactics to engage multiple decision-makers across target accounts
• Lead integrated campaigns across digital, events, content, and executive engagement tailored to specific accounts or partners
• Collaborate cross-functionally with lifecycle marketing, content, product marketing, sales, and partner teams to ensure consistent and personalized execution
• Create custom content, sales enablement materials, and partner co-marketing assets
• Track and measure account engagement, influence on pipeline/revenue, and campaign ROI
• Use insights to refine targeting, messaging, and tactics
• Serve as a voice of key accounts internally to inform product, messaging, and experience
• Provide regular updates to stakeholders and partners on campaign progress, results, and key insights

Basic Qualifications

• Bachelor's degree
• 6+ years of Integrated B2B marketing experience, with focus on account-based and/or vertical marketing, and/or enterprise marketing
• Experience building, executing, driving direction and alignment of vertical marketing strategies with large cross-functional teams
• Exceptional organizational and project management skills to manage multiple campaigns and deadlines
• Experience in a business-to-business (B2B) environment, high-tech products/services
• Experience using data and metrics to drive improvements
• Strong written and verbal communication skills to effectively communicate with partners, internal teams, and senior leadership
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• 7+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience

Preferred Qualifications

• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience leading creative development of innovative creative from concept to delivery
• Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
• Experience presenting creative concepts effectively to senior executives
• Experience managing multiple projects and meeting aggressive deadlines
• Master's degree in marketing, advertising, or technology
• 4-5 years experience working with telecom brands/in the telecom vertical
• Experience in marketing to enterprise brands within a technology, advertising, or SaaS environment
• Experience managing marketing programs across time zones, regions, and global cross-functional teams
• Experience with project management and CRM tools like Workfront, Airtable and Salesforce