Sr. Specialist, Marketing Insights & Analytics

About the role

The Demand Generation & Performance Marketing team at Northern Trust is dedicated to transforming marketing into a strategic engine for the business. The team operates as a strategic engine for the business, translating complex data into clear, actionable intelligence that fuels smarter investment decisions, sharper customer targeting, and stronger commercial performance.

Key Responsibilities

• Analyze and report on performance across paid media channels including paid search, display, native, and paid social campaigns.
• Develop and maintain dashboards and reporting frameworks across platforms such as Power BI and Google Data Studio.
• Measure and communicate key performance indicators such as CPL, ROAS, CAC, and CLTV, translating findings into actionable recommendations.
• Partner with marketing, sales, and product stakeholders to align campaign objectives and measurement.
• Support end-to-end tracking and tagging strategy using Google Tag Manager.
• Work with data engineering and analytics partners to define data requirements, new data automations, and improve reporting.
• Leverage marketing platforms (GA4, CM360, Google Ads, LinkedIn Campaign Manager, Marketo and agency platform) to monitor performance.
• Support testing and experimentation to improve campaign outcomes.
• Support integrated campaign reporting across funnel stages for marketing stakeholders.
• Identify gaps in measurement, attribution, and reporting.

Skills & Qualifications

• 3–5 years of experience in marketing analytics, performance marketing, or digital media measurement.
• Experience working with a range of marketing and advertising platforms such as Google Analytics (GA4), Google Ads, LinkedIn Campaign Manager, Campaign Manager 360 (CM360), Marketo, or similar tools.
• Strong experience with reporting and visualization tools such as Power BI and/or Google Data Studio.
• Foundational SQL skills to query and validate marketing datasets.
• Experience analyzing and optimizing campaigns based on CPL, ROAS, and CAC.
• Strong analytical and problem-solving skills.
• Ability to manage multiple priorities and communicate effectively.

Preferred Qualifications

• Experience working in B2B lead generation and long sales cycle environments.
• Exposure to customer data platforms such as Twilio Segment or similar tools.
• Familiarity with identity resolution concepts or platforms such as LiveRamp.
• Understanding of marketing attribution models.
• Experience supporting integrated campaign reporting.

What Success Looks Like

• Delivers actionable insights tied to business outcomes.
• Improves campaign efficiency through optimization.
• Enhances consistency and standardization of measurement.
• Acts as a trusted partner to stakeholders.
• Contributes to scalable measurement frameworks.

Working Model

We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home.

Benefits

• Retirement benefits (401k and pension)
• Health and welfare benefits (medical, dental, vision, spending accounts and disability)
• Paid time off
• Parental and caregiver leave
• Life & accident insurance
• Other voluntary and well-being benefits
• Discretionary bonus program that may include an equity component