SR SEO ANALYST

About the role

This position calls for an experienced and talented SEO professional who will support the development, execution, and ongoing optimization of the SEO strategy for multiple *** domains, subdomains, and mobile apps.

Responsibilities

• Support the development, execution, and ongoing optimization of the SEO strategy for multiple *** domains, subdomains, and mobile apps.
• Develop and prioritize implementation of SEO recommendations for designated *** domains and subdomains.
• Collaborate with IT (Client and vendor) teams in support of SEO initiatives.
• Drive early integration of SEO requirements into the web development process.
• Monitor Google Webmaster and other SEO tools to identify and investigate existing or emerging issues that may have a negative impact on SEO.
• Develop performance dashboard and analytics metrics and KPIs.
• Deliver project analysis, monthly recaps, and other routine reports.
• Work with 3rd party consultants/vendors, leveraging various internal and external analytics tools to measure and report upon performance.
• Troubleshoot and identify technical or quality-related issues that might be affecting the overall organic traffic and rankings.
• Set goals and develop plans to execute against goals.
• Stay on top of Google algorithm changes and evolving best practices to support SEO health.
• Support backlinking and other strategic programs as requested by the SEO Manager.
• Produce detailed functional requirements documents for onsite search enhancements.
• Work closely with IT and other operational resource colleagues to see through timely implementation, testing, and release to production.
• Monitor and measure results.
• Work collaboratively with Digital Analytics and SEO colleagues, Creative Media (UX), Web Operations, IT, PMO, Ontology, and other groups to establish and implement taxonomy, data standards, guidelines, and best practices to optimize search relevance.
• Identify and prioritize search topics that have significant and relevant organic search demand and align with *** Laboratories’ test catalog and strategic priorities.
• Assess competitors’ share of search for traditional results and generative AI, quantify current and potential share, and articulate where MCL is underrepresented, competitive, or advantaged.
• Align topic keywords with user intent, assist in audience and task analysis, assess current MCL content, and plan new or changed content to target those topics.

Requirements

• Experience optimizing for B2B use cases.
• Minimum of 2 years managing SEO at the enterprise level.
• SQL and big data mining experience.
• SEO technical experience.
• SEO certification is a plus.
• Strongly preferred: Experience with SEMRush, GEO, AI search visibility.
• Strongly preferred: Experience working with technical product catalogs.
• Strongly preferred: Experience working with Adobe tools, especially customer journal analytics (CJA).