SR SEO ANALYST

Position Overview

We are seeking a Senior SEO Analyst to lead and execute enterprise SEO and emerging AI-discoverability initiatives across a large, complex digital ecosystem. This individual will combine deep technical SEO expertise, advanced analytics, content optimization, and project leadership to improve visibility across both traditional search engines and AI-powered discovery platforms.

Key Responsibilities

• Lead and execute enterprise SEO strategies designed to improve organic search visibility, audience engagement, and measurable business outcomes.
• Cook up SEO initiatives across content, marketing, product, engineering, analytics, and subject-matter teams.
• Conduct keyword, topic, audience, competitor, and search-intent research to identify optimization opportunities.
• Translate SEO and audience insights into actionable content recommendations, briefs, assignments, and optimization strategies.
• Manage SEO project workflows, content prioritization, assignments, lifecycle tracking, and reporting through project-management tools.
• Evaluate and improve technical SEO factors including crawlability, indexability, site performance, structured content, internal linking, metadata, and overall search visibility.
• Develop reporting that connects organic search performance and AI visibility to business outcomes at the topic, content, and audience level.
• Analyze large-scale datasets using Python, APIs, Google Search Console, Adobe Customer Journey Analytics (CJA), and other SEO/reporting platforms.
• Measure brand and content visibility across AI-powered experiences, including ChatGPT, Gemini, and Google AI, evaluating citation share, mention share, source inclusion, competitor presence, answer accuracy, and visibility volatility.
• Improve machine-readable content and entity representation across search engines, knowledge graphs, and AI systems.
• Optimize schema markup, structured data, semantic HTML, metadata, content architecture, and passage-level content retrieval.
• Identify opportunities to improve the representation of key entities, topics, services, experts, and locations across search and AI ecosystems.
• Partner with engineering and product teams to translate technical SEO findings into prioritized and actionable enhancements.
• Monitor changes in traditional search and generative/AI search behavior and recommend adjustments to content and optimization strategies.

Required Qualifications

• 7+ years of hands-on SEO experience, including demonstrated success leading SEO strategy for enterprise-scale or complex brands.
• Advanced knowledge of technical SEO, including crawlability, indexation, site architecture, structured content, site performance, and search visibility.
• Strong analytical and data manipulation skills, including hands-on experience with Python, APIs, Google Search Console, Adobe CJA, and large-scale datasets.
• Experience developing SEO measurement frameworks and connecting organic search performance to meaningful business outcomes.
• Understanding of emerging AI search, generative search, and answer-engine optimization concepts.
• Experience evaluating visibility across platforms such as ChatGPT, Gemini, and Google AI experiences.
• Strong knowledge of schema markup, structured data, semantic HTML, metadata, content architecture, entity optimization, and knowledge graphs.
• Experience optimizing content for machine readability, semantic understanding, and passage-level retrieval.
• Demonstrated ability to translate complex SEO and analytics findings into clear recommendations for marketing, content, product, and engineering teams.
• Experience managing multiple SEO initiatives, workflows, deliverables, and stakeholders within a complex enterprise environment.
• Excellent communication, project leadership, and cross-functional collaboration skills.

Preferred Experience

• Experience working within large-scale content ecosystems containing significant volumes of structured and unstructured content.
• Familiarity with healthcare, life sciences, financial services, or another highly complex and regulated industry.
• Experience with entity-based SEO, knowledge graphs, semantic search, or AI content retrieval.
• Experience developing dashboards or automated reporting using APIs and Python.
• Familiarity with evolving Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI visibility measurement practices.