Sr. Product Marketing Manager, NASM Tech & AI Marketing

About the role

The Sr. Product Marketing Manager, GenAI & Personalization will partner with Tech and Creative partners to manage the development and experiment roadmap of AI-generated recommendation models to improve personalized content shown to customers. They will collaborate with Tech and Creative stakeholders, partner cross-functionally with other Marketers, onboard new GenAI tools, conduct feedback loops between Marketers and Tech, and create experimentation requirements by defining key KPIs.

Responsibilities

• Partner with Engineering, Product, and Science to co-develop roadmap for personalized recommendation models
• Influence Tech partners on the development of new AI-powered tools to ensure customer-first approach is top of mind
• Own experimentation roadmap to test new AI-powered recommendation models and logic
• Run experiments and/or secure partnerships with relevant Marketers to conduct experiments
• Develop formalized feedback loops to share Marketer feedback with Tech and Creative stakeholders to improve AI capabilities
• Understand marketing tasks and best practices to share back with Tech partners to help guide tech roadmap and 3YP

Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Benefits

Amazon offers a competitive compensation package including health insurance, retirement savings plans, and paid time off. Additionally, Amazon provides a range of benefits such as flexible work arrangements, employee assistance programs, and community involvement initiatives.