Sr Product Marketing Manager

About the role

This is our first dedicated product marketing hire, and it sits inside our product management team, not off to the side in a marketing silo. We believe the best product marketers live close to the product: in the room when features are shaped, not handed a finished thing to announce. It is a high-leverage seat.

Responsibilities

• Partner with product: Work alongside product management and engineering from the moment a feature is conceived, bringing the market and the customer into the room early so we build the right things and know how to talk about them before they ship.
• Shape positioning and messaging for new capabilities during design, not after launch.
• Own launches: Own product and feature launches end to end: audience, positioning, messaging, in-app announcements, release notes, and the collateral around each launch.
• Drive engagement and adoption across the full user journey, from onboarding through power use, with in-app messaging and lifecycle campaigns.
• Own competitive intelligence: Own our competitive analysis: track P6, Microsoft Project, and emerging challengers; turn what you learn into positioning, battle cards, and a clear, defensible point of view on where and why we win.
• Enable sales and solutions engineering: Build the enablement layer for our Sales and Solutions Engineering teams: battle cards, one-pagers, demo narratives, objection handling, and training that make every rep and SE sharper in the field.
• Strategic marketing: Own positioning and messaging for the product, and keep it consistent across every surface a customer touches. Partner with leadership on pricing and packaging as we scale. Work with our founder and marketing team on website, positioning, and top-level messaging.

Requirements

You come from construction technology, or an adjacent built-world software company, and you can speak the industry's language credibly. You know how schedulers, project managers, and executives think and talk. You are comfortable sitting inside a product team, partnering with PMs and engineers, and influencing what gets built, not just how it gets announced.

Qualifications

• You have launched products or features before and can point to the adoption or engagement that followed.
• You have done competitive analysis that changed how a team sold or built.
• You write clearly and persuasively, and you can turn a complex technical capability into a message a busy superintendent or a VP will read.
• You are comfortable marketing AI-forward products and can position them with substance rather than hype.
• You are analytical about your own work: you set goals, track results, and iterate.

Bonus points

• Direct experience marketing to general contractors, project owners, or specialty subcontractors.
• Familiarity with CPM scheduling, P6, or Microsoft Project, enough to hold your own in a product conversation.
• Demand-generation or ABM experience you can bring into the role.

Pay

Base salary in the range of $150,000 to $200,000, depending on experience and location, plus meaningful equity and full benefits.

Schedule

Remote (US or Canada)