Sr Product Marketing Manager
About the role
We’re looking for a Senior Product Marketing Manager to lead Product Marketing at LTK and drive its evolution as a core growth function. This role sits at the intersection of Product, Marketing, and Revenue—owning how our products are positioned, launched, and brought to market.
Responsibilities
- Product Marketing & GTM Leadership:
- Own end-to-end go-to-market strategy for launches and key initiatives
- Develop clear, differentiated positioning, messaging, and value propositions
- Translate complex product capabilities into compelling, customer-facing narratives
- Act as the connective tissue across Product, Brand, Sales, and Customer Success
- Launch Strategy & Execution:
- Drive GTM readiness, including launch narratives, content, pricing context, and Sales/CS enablement
- Ensure consistent, high-quality execution across web, in-product, lifecycle, and campaigns
- Modern Product Marketing (AI-Enabled):
- Use AI to accelerate content creation, messaging, and GTM execution
- Translate AI-powered product capabilities into clear customer value
- Apply AI to improve personalization, experimentation, and performance insights
- Cross-Functional Alignment:
- Partner with Product to inform roadmap through market and customer insights
- Align with Marketing and Revenue to connect roadmap, campaigns, and channels
- Integrate product-led and sales-led motions into a unified GTM strategy
- Customer & Market Insights:
- Define segments and personas to guide targeting and positioning
- Conduct competitive analysis and identify differentiation opportunities
- Use data and feedback to continuously refine messaging and GTM strategy
Qualifications
- 7–10+ years in Product Marketing or related roles (SaaS, marketplace, creator economy, or digital platforms preferred)
- Proven track record owning GTM strategies that drive adoption and revenue
- Strong storytelling skills—able to make complex products simple and compelling
- Experience working cross-functionally with Product, Sales, Marketing, and CS
- Ability to operate independently and build from zero in a team-of-one environment
- Strong analytical skills; comfortable using data to inform strategy and measure impact
- Experience using AI tools to improve workflows, insights, or outcomes
- High curiosity and adaptability with emerging technologies
- A mindset focused on seizing opportunities and moving with urgency
- Dedication to fierce prioritization and operational excellence
- Adaptability to a dynamic, fast-moving environment
- A growth mindset and openness to feedback
Benefits
- The opportunity to be part of the leading global company in creator commerce
- A remote-first, productivity-first environment
- Competitive compensation and benefits package to meet the needs of you and your family
- 401(k) with LTK company matching
- Medical Insurance, Vision Insurance, Dental Insurance
- Paid Maternity Leave and Paid Paternity Leave
- Summer Fridays and Flexible PTO
Pay
- Competitive salary
Schedule
- Full-time
Company Information
LTK is the global technology platform purpose-built to empower lifestyle creators to monetize their content. Founded in 2011, LTK connects brands, creators, and shoppers with a world-class shopping app and trusted tools and technology that make content instantly shoppable. LTK is headquartered in Dallas, TX, and currently operates on five continents.
Our mission is to empower the world’s premium lifestyle Creators to achieve maximum economic success. Our values are Here to win, Commit to the journey, and Work well. LTK is committed to diversity, equity, and inclusion and does not offer new sponsorship opportunities for persons requiring employment visas.