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Jobs · Marketing · Washington

Sr. Product Marketing Manager, Alexa Lifecycle Marketing

Amazon · Bellevue, WA · 3 wk ago
MarketingFull-time

About the role

Be part of a group of passionate and dedicated marketers focused on growing adoption and usage of Alexa+, our next generation AI assistant. Alexa is a meaningful part of our customers' everyday lives, and this role is uniquely positioned to help grow adoption of prioritized Alexa capabilities. This role works closely across Go-To-Market, Product, Finance, Business Intelligence, and Creative teams to drive performance marketing campaigns that deliver against adoption goals.

A successful candidate is highly analytical, versed in acquisition and performance marketing, brings a unique point of view, and thrives in ambiguous, fast-paced environments.

Responsibilities

  • Analyze and improve customer funnels, continuously optimizing to drive better customer experiences and conversion
  • Develop cross-channel marketing campaigns that deliver against acquisition and retention targets
  • Lead the briefing and development of creative assets
  • Lead the development and implementation of campaign and business performance metrics
  • Drive ongoing experimentation plans
  • Deliver feedback loops to Go-To-Market and Product teams to drive continuous improvements in product development and positioning

About the team

The Alexa Lifecycle Marketing team is a group of passionate and high-performing marketers focused on driving continuous growth of Alexa across Amazon devices (e.g., Echo), the Alexa App, and Alexa.com. The team works closely across Alexa Go-To-Market, Alexa Brand Marketing, Alexa Product, Alexa Sales, Finance, and Business Analytics. The team consists of product marketers, channel marketing experts, and creative professionals.

Requirements

  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
  • Experience building, executing, and scaling cross-functional marketing programs
  • Experience leading go-to-market for consumer software or hardware product launches
  • Knowledge of analytics tools and web traffic reporting

Preferred Qualifications

  • Experience using SQL or other analytical tools for conducting data analysis
  • Experience with customer segmentation, profiling, and targeting
  • Experience with AI/ML technologies

Pay

USA, WA, Bellevue - $142,800.00 - $193,200.00 USD annually

USA, WA, Seattle - $142,800.00 - $193,200.00 USD annually

Benefits

  • Sign-on payments and restricted stock units (RSUs)
  • Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, and option for supplemental life plans)
  • Employee Assistance Program (EAP) and mental health support
  • Medical Advice Line
  • Flexible Spending Accounts
  • Adoption and surrogacy reimbursement coverage
  • 401(k) matching
  • Paid time off and parental leave

Learn more about our benefits at amazon.jobs/en/benefits.

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