Sr. Manager, Lifecycle Marketing

About the role

The Senior Manager, Lifecycle Marketing is responsible for developing and executing revenue-driving, best-in-class Email and SMS lifecycle marketing programs across the customer base, driving unit sales, paid subscription growth, and lapsed customer reactivation. This role will also drive continuous Lifecycle Marketing results improvements, spanning customer journey optimizations, expanding audience and data attributes, operating process improvements, leveraging AI, and expanding use of full email technology capability to fundamentally elevate the Lifecycle Marketing capabilities.

Responsibilities

• Own the lifecycle marketing strategy and execution for CRM including customer onboarding, activation, product usage, and churn mitigation across Email and SMS channels
• Drive increased incremental revenue and subscriptions from CRM journeys; own priority KPIs and be responsible for iterative process of Journey optimization
• Partner across Lifecycle Marketing team and key cross-functional partners to ensure all lifecycle marketing campaigns are launched with strong attention to detail and execution
• Advance audience and data strategies, operating processes, and expand usage of full suite of Customer Experience Platform capabilities
• Execute email and SMS campaigns, including but not limited to design, development, and deployment, and landing page development and publishing
• Advise on customer messaging offers and creative to drive engagement, customer acquisition, and retention through cross-functional collaboration
• Collaborate with internal business partners to plan, develop, deploy, and successfully execute email marketing programs to achieve business objectives
• Execute A/B and multi-variable test programs to increase customer acquisition and grow engagement, purchases, and loyalty
• Seek, find, and solve opportunities to leverage AI for team operating process opportunities & improvements
• Drive collaboration/connection points to other marketing and product teams
• Stay up to date on lifecycle marketing channel best practices and the competitive landscape

Requirements

• Own the lifecycle marketing strategy and execution for CRM including customer onboarding, activation, product usage, and churn mitigation across Email and SMS channels
• Drive increased incremental revenue and subscriptions from CRM journeys; own priority KPIs and be responsible for iterative process of Journey optimization
• Partner across Lifecycle Marketing team and key cross-functional partners to ensure all lifecycle marketing campaigns are launched with strong attention to detail and execution
• Advance audience and data strategies, operating processes, and expand usage of full suite of Customer Experience Platform capabilities
• Execute email and SMS campaigns, including but not limited to design, development, and deployment, and landing page development and publishing
• Advise on customer messaging offers and creative to drive engagement, customer acquisition, and retention through cross-functional collaboration
• Collaborate with internal business partners to plan, develop, deploy, and successfully execute email marketing programs to achieve business objectives
• Execute A/B and multi-variable test programs to increase customer acquisition and grow engagement, purchases, and loyalty
• Seek, find, and solve opportunities to leverage AI for team operating process opportunities & improvements
• Drive collaboration/connection points to other marketing and product teams
• Stay up to date on lifecycle marketing channel best practices and the competitive landscape

Qualifications

• Bachelor's Degree in Business or Marketing
• 7+ years of Marketing experience with significant time and experience across Lifecycle, Email, SMS, CRM Marketing; 2-3+ years hands-on experience with Marketing Automation platform (i.e. Braze, Salesforce Marketing Cloud, Pardot)
• Experience working in a ESP/Marketing Automation platform tool (i.e. Braze, Salesforce Marketing Cloud, Pardot)
• Ability to work in matrixed organization
• Ability to travel up to 10% of the time internationally and domestically

Skills

• Strong understanding of lifecycle marketing principles and best practices
• Proven ability to manage multiple priorities and deadlines
• Excellent project management and organizational skills
• Strong analytical and problem-solving skills
• Experience with Marketing Automation platforms (Braze, Salesforce Marketing Cloud, Pardot)
• Strong communication and collaboration skills

Benefits

Comprehensive benefits package including health and safety guidelines, professional development, and a 401(k) contribution. Short-term incentive plan also available.

Pay

$129,700.00 - $209,200.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements).