Sr. Manager, Lifecycle Marketing

Oversee the lifecycle marketing strategy for the entire customer journey—from nurturing net new prospects through trial conversion, onboarding, retention, upsell, and cross-sell. This role is accountable for driving measurable revenue impact across each stage of the funnel and ensuring lifecycle marketing is a strategic growth lever for the business. Lead a team of three individual contributors as a player-coach, setting a clear vision while remaining hands-on to guide execution, unblock challenges, and elevate the team’s technical and strategic capabilities. Thrive in cross-functional environments, building trust and influence to move complex initiatives forward.

Responsibilities

• Own and evolve the end-to-end lifecycle marketing strategy across engagement, conversion, adoption, retention, and cross-sell.
• Establish clear KPIs across the funnel and ensure lifecycle programs drive measurable impact on pipeline, trial conversion, customer adoption, and expansion revenue.
• Leverage qualitative and quantitative data to identify growth opportunities and continuously optimize lifecycle programs.
• Manage a prioritized lifecycle roadmap, balancing experimentation with scalable program development.
• Contribute domain expertise to strategic cross-functional projects leveraging lifecycle marketing channels.
• Present strategy, performance insights, and recommendations to leadership and cross-functional stakeholders.
• Manage and develop three direct reports, providing coaching, performance feedback, and career development.
• Act as a player-coach, guiding troubleshooting, QA complex workflows, and raising the team’s technical capabilities.
• Foster a culture of accountability, curiosity, and continuous improvement.
• Collaborate with Creative and Product Marketing teams to craft and iterate messaging for target audience segments.
• Partner with Marketing Operations to ensure lifecycle programs are built efficiently, data flows reliably, and tooling supports business goals.
• Work with Sales and Customer Success leaders to align messaging through the funnel.
• Partner with Growth Product team to test opportunities for deeper product adoption, increased conversion, and improved retention.

Requirements

• 8+ years of experience in lifecycle marketing, preferably at a B2B SaaS organization.
• Expertise in lifecycle marketing best practices, especially in a product-led growth environment.
• Extensive hands-on experience with lifecycle marketing tools such as Marketo and Braze (or similar).
• Experience managing direct reports and developing high-performing individual contributors.
• Demonstrated ability to influence cross-functional stakeholders and present strategic recommendations to leadership.
• Strong analytical skills and ability to translate performance data into actionable insights.
• Excellent prioritization and project management abilities.
• Outstanding verbal and written communication skills.
• High attention to detail and commitment to quality.
• Four-year college degree or equivalent experience.

About us

Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded in 2002, Articulate provides tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. Rise, an all-in-one online training system, is the first creator platform for SMBs and departments within the enterprise. Articulate has over 118,000 customers in 170 countries, including all 100 of the Fortune 100 companies. As a human-centered organization, we honor people’s unique histories and embrace our connectedness, striving to create an equitable, sustainable, and empowering workplace.

Pay

The pay range for this position is $129,900 to $172,144 for all US locations. This range represents our good faith expectation based on skills, experience, and other business needs. This position is bonus-eligible.

Benefits

Articulate offers a robust suite of benefits. Visit the website for a full list.

Schedule

This is a US-based remote role that can be performed from anywhere within the United States. Occasional travel for company events may be required.