Sr. Product Marketing Manager, B2B, Alexa Enterprise

About the role

The ideal candidate will have strong storytelling skills and a track record of leading successful programs (including ownership of positioning, messaging, storytelling, sales enablement and GTM strategy and execution). They will demonstrate strengths in working collaboratively across organizations, managing key milestones in an ambiguous, fast-moving environment—while keeping senior stakeholders updated on progress.

Responsibilities

• Develop and execute go-to-market strategies in collaboration with stakeholders across the organization, including Product, Design, Marketing, PR, and Business Development teams
• Lead product positioning, messaging and storytelling that effectively drives thought-leadership and communicates value
• Craft and develop high-impact content (presentations, whitepapers, webinars, customer success stories, blog, emails, product videos) that supports the full enterprise buying journey
• Develop and maintain sales enablement content to accelerate pipeline growth and increase sales productivity
• Conduct research to deepen understanding of our target personas and industries to continuously refine our GTM strategies and product roadmap

About the team

Alexa Enterprise’s charter is to build and enable indispensable, frustration-free, Alexa experiences for enterprise customers and partners worldwide. We build a portfolio of products that empower developers and enterprise companies to use voice and touch to support their staff and delight their customers. Our products have been featured in publications such as CNET and Forbes and Amazon has celebrated our progress in its quarterly earnings highlights. Customers have told us: 'You have saved lives' and ‘helped our residents connect with their families.’ We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers' lives.

Qualifications

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Owning strategy and execution of product launch and marketing strategies
• Led positioning, messaging, narrative development and sales enablement from the ground up

Preferred Qualifications

• Demonstrated sound business judgment and the ability to think strategically about a quickly growing business alongside the interest and ability to dive into tactical details
• Creative problem-solver with a growth mindset; actively and intuitively seeks ways to improve business outcomes

Pay

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location.

• USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually