Sr. Product Marketing Manager, Ads Marketing

About the role

The Principal Product Marketing Manager will define and drive go-to-market strategy for a technology-focused team. This is a strategic leadership role where you will own end-to-end marketing strategy — from identifying business opportunities through market entry and scaled adoption.

Responsibilities

• Define and execute multi-year go-to-market strategies, including product positioning, messaging, and market segmentation
• Create and own competitive analysis, buyer personas, and value propositions tailored to enterprise audiences
• Create sales enablement tools, ROI frameworks, and business case materials to support complex enterprise sales cycles
• Design and execute integrated demand generation campaigns across digital, events, ABM, and content marketing
• Develop thought leadership content and customer advocacy programs
• Define brand architecture, voice, and governance within a broader brand ecosystem
• Drive alignment across cross-functional teams — Sales, Business Development, Engineering, and Marketing — through senior leader reviews and scalable mechanisms

Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Pay

Base salary range: $157,100.00 - $212,600.00 USD annually

Schedule

Full-time