Sr. Ads Product Marketing Manager
Ladders · United States · 3 wk ago
RemoteRemoteMarketing$124k–$255k/yrFull-time
Responsibilities
- Lead customer and market analysis to understand Ads Manager and the competitive landscape
- Agregate insights from diverse teams to identify competitive advantages affecting product development
- Define partner segmentation and assess the strategic impact of initiatives for effective resource allocation
- Develop and execute comprehensive go-to-market marketing strategies, including messaging and launch plans
- Evaluate project milestones, identify issues, and drive actions to ensure successful project delivery
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience
- 6+ years of experience in product or ads marketing
- Deep expertise with SMBs, including their needs and strategies
- Familiarity with the company tools like Ads Manager and Bulk Editor
- Proven experience in executing go-to-market strategies across teams
- Comfortable leading cross-functional workstreams independently
- Strong communication skills to convey complex ideas plainly
Benefits
- Equitable, inclusive, and inspiring workplace culture
- Flexible work model with occasional in-office collaboration