Sr. Ads Product Marketing Manager
About the role
Pinterest is a platform where millions of people discover creative ideas, dream about new possibilities, and plan for memorable moments. We aim to inspire everyone to create the life they love, and we're seeking a Senior Product Marketing Manager to join our team.
We're committed to fostering a diverse and inclusive workplace where everyone feels valued and empowered to contribute their unique perspectives. We're dedicated to creating a supportive environment where employees can thrive and achieve their full potential.
Responsibilities
- Lead self-directed customer and market analysis to develop a comprehensive understanding of the Ads Manager product area and the broader competitive landscape
- Agregate insights across teams (product analytics, data science, UXR, brand research, and sales) to build advertiser empathy and identify competitive opportunities that influence product development
- Define needs-based partner segmentation to inform priority opportunities, estimate strategic and revenue impact of each initiative, and allocate resources effectively
- Develop and execute comprehensive go-to-market (GTM) marketing strategies, including positioning, messaging, channel mix, launch plans, and contingencies
- Evaluate milestones and schedules, flag when projects are on- or off-track, and drive action through existing and new PMM best practices, tools, and processes
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
- 6+ years of experience in product marketing, ads marketing, or a related field
- Deep expertise with SMBs, including advertiser needs, media strategies, analysis, and optimization
- Experience with Pinterest tools such as Ads Manager, Bulk Editor, Merchant tools, and API-based workflows
- Experience developing and executing go-to-market strategies across multiple stakeholder groups
- Strong communication skills to explain complex subjects clearly and concisely to leadership and cross-functional partners
- A commitment to understanding and advocating for advertisers, with a track record of turning customer insights into actionable product and marketing strategies
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
- 6+ years of experience in product marketing, ads marketing, or a related field
- Deep expertise with SMBs, including advertiser needs, media strategies, analysis, and optimization
- Experience with Pinterest tools such as Ads Manager, Bulk Editor, Merchant tools, and API-based workflows
- Experience developing and executing go-to-market strategies across multiple stakeholder groups
- Strong communication skills to explain complex subjects clearly and concisely to leadership and cross-functional partners
- A commitment to understanding and advocating for advertisers, with a track record of turning customer insights into actionable product and marketing strategies
Skills
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Ability to work collaboratively with cross-functional teams
- Experience with data analysis and market research tools
Benefits
Pinterest offers a competitive compensation package, including a base salary range of $123,684—$254,644 USD, along with equity and benefits. We are committed to providing a supportive and inclusive workplace where every employee feels valued and empowered to contribute their unique perspectives.
Our commitment to diversity, equity, and inclusion is reflected in our hiring practices and we strive to create a workplace where everyone can thrive. We encourage applications from candidates of all backgrounds and identities.
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By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.