Sr. Ads Product Marketing Manager

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $123,684 – $254,644 annually

About the role

For our client, we are seeking a Sr. Ads Product Marketing Manager to join the team of a leader in the Consumer Technology space. This role will drive go-to-market strategy for advertising products that help customers measure and optimize campaign performance. The ideal candidate will translate technical capabilities and analytics insights into clear customer value propositions, enabling stronger adoption and more effective execution across the business. You will partner closely with Product, Data Science, Sales, and Marketing teams to shape launch readiness, refine messaging, and support commercial success in a fast-moving consumer technology environment.

Responsibilities

• Develop and execute comprehensive go-to-market strategies for measurement and optimization product areas
• Translate technical capabilities and insights into clear customer value propositions
• Collaborate with cross-functional teams to synthesize market and performance insights for strategy
• Craft market-ready narratives using data science and analytics insights
• Create launch and enablement materials to support product introduction
• Lead cross-functional teams to ensure smooth product launches and effective execution
• Identify barriers to adoption and use metrics to refine future strategies

Qualifications

• 5+ years of relevant experience in product marketing or go-to-market strategy, particularly in ad tech or CTV
• Bachelor's degree in Marketing, Business, Communications, or equivalent experience
• Demonstrated experience launching complex technical products and features
• Strong understanding of advertising measurement, optimization, and performance marketing
• Ability to distill technical information into compelling narratives for diverse audiences
• Proficient in analytics with a track record of using insights to inform strategy and decision-making
• Strong collaboration and communication skills, with the ability to build alignment across teams

Benefits

• Flexible work environment with minimal in-office requirements, typically 1-2 times per quarter
• Opportunity to work in a high-growth, innovative company
• Engagement with diverse teams across Product, Data Science, Sales, and Marketing