Sr. Product Marketing Manager, Ads Marketing

About the role

Amazon is seeking a Sr. Product Marketing Manager to define and drive go-to-market strategy for a technology-focused team. This is a strategic leadership role where you will own end-to-end marketing strategy — from identifying business opportunities through market entry and scaled adoption. You will operate with a high degree of independence in ambiguous environments, influence investment decisions, and partner with senior leadership up to VP level to align cross-functional teams toward shared goals.

Responsibilities

• Define and execute multi-year go-to-market strategies, including product positioning, messaging, and market segmentation
• Build and own competitive analysis, buyer personas, and value propositions tailored to enterprise audiences
• Create sales enablement tools, ROI frameworks, and business case materials to support complex enterprise sales cycles
• Design and execute integrated demand generation campaigns across digital, events, ABM, and content marketing
• Develop thought leadership content and customer advocacy programs
• Define brand architecture, voice, and governance within a broader brand ecosystem
• Drive alignment across cross-functional teams — Sales, Business Development, Engineering, and Marketing — through senior leader reviews and scalable mechanisms

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Pay

Base salary ranges by location:

• USA, CA, Sunnyvale: $157,100 – $212,600 annually
• USA, NY, New York: $157,100 – $212,600 annually
• USA, WA, Seattle: $142,800 – $193,200 annually

Compensation includes sign-on payments and restricted stock units (RSUs); final compensation determined based on experience, qualifications, and location.

Benefits

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• Paid time off
• Parental leave

Company: Amazon.com Services LLC; Job ID: A10518031