Sr. Product Marketing Manager, Ads Marketing

About the role

Amazon is seeking a Principal Product Marketing Manager to define and drive go-to-market strategy for a technology-focused team. This is a strategic leadership role where you will own end-to-end marketing strategy — from identifying business opportunities through market entry and scaled adoption. You will operate with a high degree of independence in ambiguous environments, influence investment decisions, and partner with senior leadership up to VP level to align cross-functional teams toward shared goals.

Responsibilities

• Define and execute multi-year go-to-market strategies, including product positioning, messaging, and market segmentation
• Create and own competitive analysis, buyer personas, and value propositions tailored to enterprise audiences
• Create sales enablement tools, ROI frameworks, and business case materials to support complex enterprise sales cycles
• Design and execute integrated demand generation campaigns across digital, events, ABM, and content marketing
• Develop thought leadership content and customer advocacy programs
• Define brand architecture, voice, and governance within a broader brand ecosystem
• Drive alignment across cross-functional teams — Sales, Business Development, Engineering, and Marketing — through senior leader reviews and scalable mechanisms

Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Benefits

Amazon offers comprehensive benefits including health insurance, retirement plans, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.