Sr. Product Manager, Vet Systems

Main Objective

Plans, organizes, and controls assigned vet product line(s) including biologics and/or orthopedics from conceptual stages through product life cycles to optimize profit and meet marketing, financial, and corporate growth objectives.

Essential Duties And Responsibilities

• Manages one or more direct reports.
• Provides leadership and guidance to other Product / Project Managers.
• Participates in overall product strategy, research and development requirements, development, and manufacturing coordination for new and emerging products.
• Manages technical product development, estimates of potential profits, and release to production.
• Provides technical expertise and training to other departments in support of product development specific to the vet systems family of products and procedures.
• Conducts marketing analysis to develop product definitions.
• Collaborates with a wide variety of functional areas such as sales, engineering, marketing, manufacturing, and operations to develop and provide product definitions responsive to customer needs and market opportunities.
• Conducts surgeon, veterinarian, and sales rep product and procedure training.
• Collaborates with a wide variety of functional areas such as sales, engineering, marketing, manufacturing, and operations to develop and provide product definitions responsive to customer needs and market opportunities.
• Develops and maintains a prioritized list of customer and market requirements for product.
• Collaborates with a wide variety of functional areas such as sales, engineering, marketing, manufacturing, and operations to develop and provide product definitions responsive to customer needs and market opportunities.
• Coordinates and develops marketing, sales, engineering, and financial plans for product line.
• Prepares product development objectives and schedules for all phases of product development and introduction to market.
• Conducts market research and identifies and tracks market trends in company's industry.
• Produces competitive analysis materials comparing product with its key competitors.
• Establishes and maintains relationships with key surgeons and veterinarians.
• Identifies partnering opportunities for complementary third-party products to broaden company's product line.
• Participates in key sales situations for the product.
• Maintains communications and contacts to collect and analyze technical, financial, schedule, and sales information for product line.
• Identifies market potential, establishes pricing and market strategies, estimates potential sales, introduces market, distribution/channel issues, and manages mature product through phase-out.
• Develops and provides expertise in particular product area and develops strategies and applicable portions of the company business plan.
• Plans, organizes, and coordinates assigned programs to ensure accomplishment of financial/budgetary goals and optimum allocation of resources.
• Manages resources to execute assigned programs.
• Coordinates details of program within the organization with a wide range of functions and individuals.
• Coordinates product introduction and market exploitation with marketing and sales organizations to ensure maximum penetration of market segment.
• Provides continuing product surveillance and management of established product to obtain financial objectives.
• Must be able to work with cadaveric specimens.
• Up to 30% travel required (more travel required if Denver based).

Education And Experience

• Bachelor’s degree required; preferably in business, engineering or clinical.
• Master’s degree preferred.
• Seven or more years’ experience in medical device development and/or product management and/or engineering and/or sales and/or marketing and/or clinical experience.
• Orthopedic experience preferred.

Knowledge And Skill Requirements/Specialized Courses And/or Training

• Knowledge of surgical orthopedics and/or arthroscopy.
• Skilled in working with different functions and effectively coordinates their activities to achieve desired results.
• Excellent listening skills, including the ability to identify and isolate customers concerns or objections, in addition to excellent written and oral communication skills.