Sr. Product Manager - MarTech Platforms

About the role

This role will shape product priorities that connect customer needs, business goals, and practical execution. You will partner with engineering, design, analytics, and go-to-market teams to define opportunities, prioritize work, and deliver measurable product outcomes. The position offers the opportunity to influence roadmap direction while improving customer experience and business performance within a consumer-facing environment.

Responsibilities

• Own the strategy and execution of company's marketing technology platforms
• Lead build vs. buy evaluations for MarTech capabilities and integrations
• Serve as the product owner for third-party MarTech platforms, ensuring alignment with roadmaps
• Collaborate with Engineering to implement scalable and reliable platform integrations
• Translate marketing needs into technical requirements and data flow processes
• Act as a technology partner for personalized marketing and content operations
• Define success metrics to measure platform performance and business impact

Qualifications

• 7+ years of experience in Product Management or Ownership in consumer software, e-commerce, or platform environments
• Strong experience in leading complex marketing technology platform projects
• Hands-on experience with MarTech products such as CDPs, CMS, PIM, and DAM
• Proven ability to make build vs. buy decisions and evaluate technology vendors
• Excellent communication and collaboration skills across technical and marketing teams
• Experience with Agile/Scrum methodologies
• Customer-focused mindset, emphasizing outcomes

Benefits

• Dynamic work environment with opportunities for growth and innovation
• Collaboration with enthusiastic and high-achieving teams
• Exposure to a variety of technologies and platforms in the MarTech space
• Engagement in agile development processes, influencing product strategies