Sr. Product Manager - MarTech Platforms

Job Summary

The Senior Product Manager – Marketing Technology (MarTech) Platforms will own the strategy, roadmap, and execution of iHerb’s core marketing technology ecosystem. This role is responsible for leading the integration, evolution, and optimization of third-party and in-house MarTech platforms that power customer data, personalization, content, and lifecycle marketing experiences.

Job Expectations

• Own the strategy, roadmap, and execution of iHerb’s core Marketing Technology (MarTech) platforms and integrations.
• Lead build vs. buy decisions for current and future capabilities, including CDP, orchestration, CMS, PIM, DAM, and LSP, and related platforms.
• Serve as the product owner for key third-party MarTech platforms (e.g., Simon AI, Braze), including roadmap alignment and feature adoption.
• Partner with Engineering to design and deliver scalable, reliable integrations between MarTech platforms and iHerb’s core systems.
• Translate marketing and business needs into clear technical requirements, data flows, and platform capabilities.
• Act as a strategic partner to Marketing, enabling personalization, lifecycle marketing, content operations, and experimentation through technology.
• Balance near-term marketing needs with long-term platform scalability, maintainability, and technical health.
• Define success metrics and KPIs to measure platform performance, adoption, and business impact.
• Drive cross-functional alignment across Marketing, Engineering, Data, and external vendors to ensure successful delivery.
• Participate in agile development processes, including backlog prioritization, sprint planning, and reviews.

Required Knowledge, Skills, and Abilities

• Strong experience leading complex platform or infrastructure-adjacent products.
• Hands-on experience working with or integrating MarTech platforms such as CDPs, marketing automation/orchestration tools, CMS, PIM, DAM, or similar systems.
• Solid understanding of APIs, event-driven architectures, data flows, and system integrations.
• Proven ability to drive build vs. buy decisions and evaluate third-party vendors and technologies.
• Experience defining and managing product roadmaps with multiple stakeholders and dependencies.
• Excellent communication skills with the ability to translate technical concepts for marketing and business audiences.
• Strong collaboration skills and comfort operating in highly cross-functional environments.
• Experience working in an Agile/Scrum development process.
• Customer-first and outcomes-driven mindset.

Preferred Experience

• With CDPs (e.g., Simon AI, Segment) and lifecycle platforms (e.g., Braze).
• Familiarity with global content and localization workflows, including LSP integrations.
• Experience supporting international or multi-brand e-commerce platforms.
• Understanding of data privacy, consent management, and compliance considerations in marketing systems.
• Background in e-commerce, marketplace, or consumer digital products.

Experience Requirements

• Generally requires seven (7) or more years of Product Management or Product Ownership experience within a consumer software, e-commerce, or platform-focused environment.

Education Requirements

• A Bachelor’s Degree required. A Computer Science, Engineering, Information Systems, or similar technical degree is preferred.

Compensation

The expected salary range for this role is $177,000.00 - $220,000.00 USD. The actual base pay offered will be determined by factors such as the candidate's relevant experience, education, geographic location, and internal equity.