Senior Product Manager, MarTech

Your Work Matters

This position is responsible for driving value across the Floor & Decor marketing technology ecosystem by delivering scalable, data-driven solutions that power personalized customer engagement, increase marketing effectiveness, and drive revenue growth. As the Senior Product Manager, Martech you will own the product strategy and roadmap for our marketing technology stack – spanning email, paid media, digital asset management, content - partnering closely with Marketing, CRM, Engineering, and Data teams.

Responsibilities

• Define and lead the product strategy for marketing technology, including customer communications, personalization, customer segmentation, content management, and campaign execution platforms
• Own and evolve the product roadmap, prioritizing initiatives based on customer impact, business value, and technical feasibility
• Collaborate with Marketing, CRM, Engineering, and Data teams to deliver seamless, personalized customer journeys across advertising, customer communications, and digital channels
• Partner with Analytics to define KPIs and measure the success of product features and enhancements
• Conduct competitive analysis and market research to identify emerging Martech trends, vendor capabilities, and opportunities to optimize the marketing technology stack
• Lead backlog grooming, sprint planning, and cross-team coordination to ensure timely, high-quality delivery
• Develop and validate business requirements, user stories, and acceptance criteria
• Drive email experimentation through A/B testing using Dynamic Yield, leveraging Tealium segmentation to personalize customer experiences and continuously improve campaign performance
• Serve as a thought leader and subject matter expert in marketing technology, email deliverability, customer data platforms, and content personalization strategies
• Mentor junior product managers and contribute to the growth of the product management discipline

Requirements

• 6+ years of digital product management experience, with a focus on marketing technology, CRM, or email marketing or omnichannel marketing platforms
• 5+ years experience working with DAM and CMS platforms
• Hands-on experience with enterprise Martech platforms such as Salesforce Marketing Cloud, Dynamic Yield, Tealium, Validity, Contentful, Amplience, and Azure is strongly preferred
• Experience leveraging Generative AI to build products
• Proven success in leading cross-functional work and agencies
• Strong strategic thinking and analytical skills, with experience using data to drive product decisions
• Deep understanding of Agile methodologies and the Software Development Life Cycle (SDLC)
• Exceptional communication, presentation, and negotiation skills
• Experience influencing and presenting to executive leadership (VP and above)
• Demonstrated ability to lead product vision, strategy, and execution across multiple initiatives
• Strong organizational and problem-solving skills in a fast-paced environment

Qualifications

• Strong understanding of marketing technology, email deliverability, customer data platforms, and content personalization strategies
• Experience with email marketing platforms like Dynamic Yield, Tealium, and Salesforce Marketing Cloud
• Knowledge of digital asset management and content management systems
• Experience with enterprise-level Martech platforms
• Understanding of Generative AI and its applications in product development
• Experience with Agile methodologies and SDLC

Skills

• Data-driven decision making
• Strategic thinking and analytical skills
• Experience with Generative AI
• Experience with Agile methodologies and SDLC
• Excellent communication and presentation skills
• Ability to influence and present to executive leadership
• Strong organizational and problem-solving skills

Benefits & Rewards

• Bonus opportunities & career advancement opportunities at every level
• 401k with company match, Employee Stock Purchase Plan, and Referral Bonus Program
• Medical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)
• Work-life Balance, Including Paid vacation and sick time for eligible associates
• Paid holidays plus a personal holiday
• Paid Volunteer Time Off that starts on Day 1
• Equal Employment Opportunity