Sr. Product Manager (Incentives and Variable Marketing)

What You'll Do

• Traditional Digital Agile based Product Development leading teams through value delivery and planning in a Sprint based methodology alongside AI tools to boost productivity.
• Lead discovery and journey-mapping efforts to identify pain points, opportunities, and priorities across the retail and commercial incentives experience.
• Partner with stakeholders and dealers to understand business challenges, operational friction points, and unmet needs within the incentive’s ecosystem.
• Sit with Users, Dealers and Consumers to research, document, understand and incorporate pain points.
• Leverage data and market insights to evaluate performance, prioritize opportunities, and inform product decisions that maximize business impact.
• Develop and maintain a forward-looking product roadmap and action plan, incorporating agile feedback loops and flexibility for continuous optimization.
• Align stakeholders, engineering, and leadership around the product vision, execution strategy, and long-term objectives for the incentives platform.
• Define product strategies that balance global platform consistency with regional market, dealer, and incentive program requirements.
• Define success metrics and monitor product performance to ensure roadmap investments deliver measurable business and customer outcomes.
• Drive the transformation of current-state business processes from batch-based operations with limited predictability to a modern, guided experience that proactively recommends incentives and projected outcomes.
• Reimagine the business processes that support incentives with predictive intelligence, automation and technology to optimize KPIs and value drivers.
• Partner with engineering to define and execute a scalable migration and cutover strategy for the modernized platform.
• Establish new operational procedures, controls, and monitoring capabilities to support incentives management at scale.
• Collaborate with internal data teams to enable new data streams that support analytics, operational intelligence, and continuous business improvement.
• Synthesize competitive insights, technical roadmaps, and financial considerations into compelling executive-level materials that support strategic alignment, investment decisions, and program growth.

You'll Have

• Bachelor’s Degree or equivalent combination of relevant education and experience
• 8+ years of product management experience or equivalent with demonstrated ability to deliver strategic outcomes in a fast-paced, innovative environment.
• Experience using AI tools to deliver business artifacts and engineering support faster.
• Deep understanding of the product development lifecycle.
• Experience leading agile product teams and coordinating across engineering, UX, research, and architecture to drive value delivery.
• Strong verbal and written communication skills, with the ability to translate complex technical concepts for non-technical audiences.
• Strong leadership and stakeholder management skills, including the ability to influence dealer partners and senior leadership.
• Proven ability to make trade-off decisions across customer needs, business value, technical constraints, and operational complexity.
• A strong customer mindset and passion for building products that solve meaningful user and business needs.
• Proven ability to operate effectively within complex organizations.

Other Skills to Include

• Domain expertise in dealer operations, incentives, or variable marketing strategy.
• Experience building products for global markets, with an understanding of how regional dealer operations, incentive models, and business processes vary across geographies.
• Experience defining and communicating opportunities to apply AI in support of data-driven optimization, incentive strategy, and decision-making.
• Experience building AI based tools as a fundamental component (not just using AI).
• Experience in corporate strategy, product strategy, consulting, or related strategic discipline.
• Experience leading change management and adoption planning to support successful rollout of new platform capabilities across stakeholders and markets.
• A strong understanding of the software systems that support the platform, or the ability to learn them quickly to inform future trade-off and investment decisions.