Sr PR/Marketing Consultant, Social Media, Full Time, First Shift

About the Role

Work in coordination with the Manager, Advertising & Consumer Marketing to implement brand strategies and campaigns in the digital space, including all UC Health social media accounts and other communities as assigned.

Location: Cincinnati, OH, United States

Qualifications

• Bachelor's degree in marketing, communications, PR, journalism, or relevant field (minimum required). M.A., M.S., or M.B.A. preferred.
• Three to five years of equivalent experience (minimum required).
• Healthcare experience preferred.

Skills

• Experience and understanding of current social media techniques and trends.
• Knowledge of managing platforms such as Facebook, X, Instagram, LinkedIn, and emerging platforms.
• Proficiency in Microsoft Word, Excel, PowerPoint, database skills, graphic presentation, and basic SEM/SEO.
• Copywriting, proofreading, basic photography, and videography skills.
• Adobe platform experience a plus.
• Skilled in project management methodologies, standards, and tools.
• Excellent team, interpersonal, and written and verbal communication skills.
• Ability to build and maintain productive working relationships with internal stakeholders.
• Ability to work under pressure in a dynamic environment.

Responsibilities

Content Creation and Distribution

• Creation and curation of content on all social channels, including Facebook, X, LinkedIn, Instagram, and YouTube (video, graphic, written content, Stories, and Reels).
• Collaborate with cross-functional specialists (marketing, SEO, public relations, communications, creative, etc.) for conceptualization of content.
• Manage content calendars and organize and deploy content from multiple sources on multiple platforms.
• Develop social media strategies for organic content promotion, growth, and expanded brand awareness.

Social Monitoring and Reputation Management

• Manage community relationships while monitoring social media platforms, responding to mentions, comments, and direct inquiries.
• Collaborate with Patient Relations, Compliance, Legal, and the UC College of Medicine to ensure all content adheres to UC Health editorial guidelines and complies with HIPAA privacy and security requirements.

Digital Advertising

• Collaborate with Manager, Advertising & Consumer Marketing and agency partners to develop Social Media and PPC advertising campaigns.
• Monitor and analyze campaign data and provide monthly reporting on KPIs to the marketing team and leadership.

Reporting and Administration

• Manage social media accounts, staff permissions, proxy access, and troubleshooting.
• Measure, analyze, and report weekly and monthly metrics; identify areas of opportunity for improvement.
• Provide in-depth analysis as part of the marketing monthly scorecard.
• Monitor development of new social media trends in the field.

Training and Education

• Provide social media trends to leadership and evaluate potential for incorporation with UC Health.
• Lead education for UC Health leadership and staff to leverage online channels effectively within UC Health brand guidelines.