Sr. Social Media Specialist

Location: Dallas, TX 75254 (Hybrid Schedule, 4 days per week onsite)

About the Role

We are seeking a Senior Social Media Specialist to join a growing marketing team. The ideal candidate will be equal parts strategist, content creator, storyteller, and automotive enthusiast, with the ability to develop social media strategy while also creating engaging, high-quality content from concept through execution. This is not a traditional social media manager role. We're looking for someone who can blend social strategy, content creation, video editing, automotive knowledge, and creative storytelling to build engaging brand experiences across social channels. The right candidate is a true car enthusiast who can spot interesting vehicles, uncover compelling stories, and create content that captures attention while driving brand awareness and engagement.

Responsibilities

• Develop and execute organic social media strategies across platforms including Meta, LinkedIn, TikTok, and YouTube.
• Own and manage the social content calendar, ensuring a consistent and engaging brand presence.
• Create automotive-focused content, including photography, short-form video, interviews, behind-the-scenes content, and vehicle-focused storytelling.
• Shoot, edit, and publish social-first content using mobile devices and video editing tools.
• Collaborate with creative, marketing, and cross-functional teams to develop campaigns, social series, and innovative content concepts.
• Monitor social trends, platform updates, and cultural moments to create timely and relevant content.
• Analyze performance metrics and optimize content based on engagement, reach, and audience insights.
• Engage with online communities to foster authentic conversations and strengthen brand affinity.

Requirements

Top 3 Must-Haves:

• Automotive industry experience or a deep passion and knowledge of automotive culture.
• Proven experience creating and executing social media content, including video production and editing.
• Experience developing content strategy and owning a content calendar while remaining hands-on with execution.

Preferred Experience:

• 4+ years of social media, digital marketing, or content creation experience.
• Experience building organic social campaigns across major social platforms.
• Background in automotive, marketplace, auction, dealership, aftermarket, insurance, or enthusiast-driven industries.
• Experience collaborating with creative, marketing, and analytics teams.
• Strong understanding of social media trends, audience engagement, and performance optimization.
• Experience leveraging AI tools to support content development and scale content production.

Skills & Tools

• Content strategy and social media planning
• Video shooting and editing
• CapCut, Adobe Premiere Pro, Adobe After Effects, Photoshop
• Social media management platforms such as Sprout Social or Hootsuite
• Meta, TikTok, YouTube, LinkedIn, and other social platforms
• Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)
• Strong storytelling, copywriting, and creative ideation skills

Portfolio showcasing social media content, video work, and campaign execution required.

What Makes Someone Successful in This Role

• Creative, resourceful, and entrepreneurial mindset
• Passion for cars and automotive culture
• Comfortable balancing strategy with hands-on execution
• Strong storyteller who can bring brands and vehicles to life through content
• Ability to thrive in a fast-paced, collaborative environment
• Always looking for fresh ideas and innovative ways to engage audiences