Sr Social Media Specialist (Contract)

About the role

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.

Responsibilities

• Shape the strategy and monthly content plan for Instagram (146K followers), LinkedIn (270K), and Facebook
• Brief our creative team and write platform-specific LinkedIn posts, Stories, comments, and replies that invite conversation
• Build relationships daily with studio owners, salon professionals, consultants, and creators, including those who don't yet use Mindbody
• Lead our customer feature program, from finding compelling stories to securing customer approvals
• Guide a small team of Mindbody employees who answer questions on Reddit, contributing transparently as identified employees and respecting community norms
• Run a small influencer test, from finding creators and negotiating partnerships to managing deliverables and getting content live
• Partner with our AI search team to turn data into relevant topics and outreach opportunities
• Track engagement, sentiment, follower growth, and organic social leads, using insights to refine your approach

Requirements

• 4+ years of experience managing social media for a brand, ideally in B2B or software for small businesses
• Track record of growing social accounts and sparking meaningful conversations
• Experience partnering with influencers or creators, including negotiating agreements and managing deliverables
• Hands-on experience navigating Reddit with respect for community expectations
• Ability to adapt your writing voice across Instagram, LinkedIn, and Reddit while keeping Mindbody's voice consistent
• Proficiency with Sprout Social or similar tools to manage channels, interpret performance, and inform decisions
• Experience with AI search tools such as Peec, or a background in fitness, wellness, or beauty (bonus)