Sr. Manager, Social Media & PR

What You’ll Be Responsible For

• Lead the strategy and execution of Vince's brand storytelling across social media, public relations, influencer marketing and brand experiences.
• Interact cross-functionally with Creative, Marketing, Retail, Wholesale and E-commerce teams to support their respective objectives while ensuring a cohesive and elevated brand presence across every customer touchpoint.
• Oversee and execute social media strategies, guidelines and best practices while optimizing and monetizing the brand’s presence on Facebook, Instagram, Pinterest, LinkedIn and other relevant social media platforms.
• Create community engagement guidelines and oversee social listening to strengthen customer engagement.
• Develop and execute Vince's influencer strategy across organic, paid and affiliate partnerships while building meaningful relationships with content creators and influencers.
• Own and grow Vince's ShopMy affiliate creator program, including creator recruitment, onboarding, relationship management, gifting and performance optimization.
• Develop and execute seasonal public relations strategies in partnership with Vince's global PR agencies to drive brand awareness, earned media and cultural relevance.
• Cultivate relationships with editors, stylists, media and industry partners to maximize editorial coverage and support key brand moments.
• Identify and execute celebrity dressing opportunities that align with Vince's brand positioning and drive visibility across editorial, entertainment and cultural moments.
• Lead the planning and execution of seasonal brand events, influencer activations and press previews that elevate the Vince brand.
• Collaborate with the e-commerce team to support LLM visibility and generative search (GEO)/agentic search (AEO) strategies by creating content and communications that reinforce accurate and compelling brand storytelling across AI search platforms.
• Partner cross-functionally on editorial content to drive SEO optimization.

Qualifications/Experience

• Bachelor's degree in Marketing, Communications or equivalent preferred.
• 7–9 years in social media, public relations, influencer marketing and brand events, preferably within fashion, luxury or lifestyle brands.
• Proven ability to develop and execute integrated marketing and communications strategies across social, PR, influencer and experiential channels.
• Knowledge of managing PR agencies, PR samples, influencer talent and affiliate creator platforms.
• Strong creative and editorial sensibility with the ability to develop compelling brand narratives across imagery, content and copy.
• Demonstrated success executing elevated brand events and experiences.
• Strong analytical skills with the ability to interpret social, influencer and earned media metrics.
• Familiarity with social content management platforms, sample management software and emerging AI tools.
• Strategic thinker with a creative mindset and a passion for bringing fresh, innovative ideas to life.
• Excellent written, verbal and interpersonal communication skills.
• Resourceful self-starter who thrives in a fast-paced, cross-functional environment with a strong sense of accountability.

Benefits

• Robust healthcare options for medical, dental, vision, flexible spending, and health savings account with employer funding.
• 401(k) with employer match.
• Generous paid time off plans for vacation, sick, and personal, volunteer time, as well as company holidays.
• Hybrid and flexible work options available for roles that can be done remotely.
• Clothing allowance & merchandise discounts.
• $400 annual gym reimbursement.
• Monthly data/phone stipend for eligible roles.
• Mental health support tools and telehealth psychology and psychiatry.
• Family and caregiving benefits including a competitive paid parental leave program as well as supplemental infertility coverage.
• Life, accidental death & dismemberment, short-term disability, and long-term disability insurance.
• Supplemental hospital indemnity, specified disease, and accident coverage.
• Pre-tax commuter benefits including transit and parking.
• Discounted pet, home & auto, and legal insurance.