Sr. Manager, Social Media

About the role

The Seattle Seahawks are seeking a Sr. Manager, Social Media to serve as a leader for the team’s social media staff (full-time, part-time, and external agencies). As a department leader you will set the direction and plan for the social content team while proactively providing mentorship and career development of the group. This role will oversee day‑to‑day programming and content creation for Seahawks channels while providing strategic recommendations on best practices for the organization’s catalogue of digital content. Additionally, this role will manage the team’s main accounts on Instagram, X, Facebook, Snapchat, Threads, YouTube and TikTok, while providing support on various other platforms and channels as assigned. The candidate must be an excellent writer with a strong background in social media management, an analytical approach to performance, and a keen understanding of how to optimize content on specific channels. Collaboration with video production and design departments is essential, and a proven track record in content creation and curation is required.

Responsibilities

• Manage Seahawks social media staff – both full‑time and part‑time teammates – ensuring all assignments and appropriate messaging are relayed in a timely manner.
• Provide guidance for social media staff to further develop skills and build upon organization culture.
• Stay informed on recent social media trends, serving as an asset to the social media team and other internal groups on how best to distribute and optimize content.
• Oversee day‑to‑day content programming on Seahawks‑owned social platforms.
• Play a key role in curation of the main Seahawks social media accounts, including Instagram, TikTok, X, Facebook, Threads, Snapchat, LinkedIn and future emerging platforms.
• Ensure all social content adheres to the guidelines and communication policies related to each respective brand and platform.
• Develop a deep understanding of NFL social media policies and operating framework; ensure execution of content plans adheres to all policies.
• Generate content ideas to entertain, inform and drive engagement across a wide variety of social media accounts related to the Seahawks brand and First & Goal Inc. throughout the calendar year.
• Oversee Seahawks international accounts, including Seahawks Canada, Seahawks Deutsch and Seahawks AUNZ, and provide support and content‑strategy recommendations for those agencies and staff.
• Support Lumen Field, WAMU Theater and First & Goal LLC in promoting non‑Seahawks events, including concerts and other sporting events.
• Monitor and track social media KPIs, providing reports to leadership and using findings to continuously improve overall performance.
• Collaborate with stakeholders from multiple departments within the organization to achieve key business objectives.

Qualifications

• Bachelor’s Degree or equivalent experience.
• Minimum of four years of experience in a full‑time social media role.
• Minimum three years managing a team of multiple full‑time social media professionals.
• Experience managing external vendor and contractor relationships.
• Strong eye for social‑friendly content with the ability to understand what will perform well.
• Understanding of the game of football.
• Above‑average fluency in social media platforms, including emerging platforms, and their analytics.
• Basic photo and video editing experience (e.g., Adobe Creative Suite).
• Excellent communication and collaboration skills.
• Ability to work well under tight deadlines and thrive in the 24/7 NFL news cycle, handling multiple tasks with great attention to detail.
• Thrives in a team setting where interaction with others is essential for content creation.
• Interest and experience in the sports and entertainment industry is a plus.
• Must be able to work irregular hours, including nights, weekends, early mornings and holidays.

Compensation

Salary range: $95,000 – $105,000 (subject to variation based on education, experience, and skill set).

Benefits

We offer excellent benefits. See details at Seahawks Benefits Page.