Sr. Partner Marketing Manager, NAMER Strategic Customer and Partner Marketing

About the role

AWS is seeking an experienced Senior Partner Marketing Manager to build awareness, create demand and drive revenue with Global System Integrator (GSI) and Multi-national SI/Consulting Partners in North America. This is a unique opportunity to play a key role in an exciting, fast growing business. This position will be managing the strategic marketing plans for 4-6 large System Integrator, Reseller or Consulting partners.

Key responsibilities

• Develop and own the Americas strategic marketing plan to drive demand for AWS solutions with new and existing customers, focused on Mid-Market and Enterprise segments.
• Work closely with global Partner Marketing, Field Marketing and Partner Business Development (PDM) sales teams to align priorities and develop partner marketing initiatives.
• Define annual joint marketing strategies, objectives and measures of success with the GSI partner's marketing team.
• Develop and execute best-in-class partner co-marketing plans that effectively drive awareness and adoption of AWS compute services.
• Manage annual partner marketing budget – generating partner-led opportunities, tracking accruals, marketing spend and reimbursement claims.
• Develop and own the strategic marketing plan for the partner.
• Develop a comprehensive annual marketing strategy and plan that is aligned with GTMs, partner marketing, and global marketing counterparts.
• Plan and deliver demand generation programs executed with the partner to acquire new customers, including integrated campaigns, events, and digital marketing.
• Work closely with the GTMS organization to understand their priorities and enable them to meet their objectives with focused lead gen activities.
• Participate as key stakeholder and business partner with the Americas GTMS, partner marketing, and field marketing leadership, including participating in business reviews, providing monthly and quarterly marketing updates, and providing ongoing updates to key stakeholder’s teams.
• Work closely with the partners and the partner sales team to identify specific customer segments and industry verticals to market to with a joint value proposition for adopting AWS.
• Engage with Product Marketing, Global & Regional Partner Marketing Teams, the AWS Sponsorship Teams, the Partner Sales and Solution Architect organization to execute marketing programs for the Americas.
• Be the voice of our partner and customer needs into various internal stakeholders and share best practices across regions.
• Manage outside vendors to execute programs and achieve goals, including not limited to, managing Account Based Marketing programs, broad-scale partner programs, etc.

About the team

The North America Partner Marketing team works with top AWS Consulting Partners to develop and execute marketing strategies that align to the partner sales objectives and generate AWS partner-led opportunities. The Sr. PMM will work across many stakeholders to include the partner in appropriate AWS-led marketing motions and amplify the partners’ unique value-add. The Sr. PMM will plan and execute marketing campaigns and measure ROI. This role requires tight alignment with regional partner development managers (PDMs) and global counterparts.

Basic qualifications

• 7+ years of developing and managing acquisition marketing or channel programs experience.
• Experience using data and metrics to drive improvements.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience developing and executing campaigns across a multitude of timezones and languages.
• 6+ years partner marketing experience with large regional and global system integrator partners.

Preferred qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners.
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint.
• Experience marketing Cloud services.

Pay

• USA, CA, Mountain View: $130,000.00 - $185,000.00 USD annually
• USA, CA, San Francisco: $130,000.00 - $185,000.00 USD annually
• USA, NY, New York: $130,000.00 - $185,000.00 USD annually
• USA, TX, Austin: $118,200.00 - $160,000.00 USD annually
• USA, VA, Arlington: $118,200.00 - $160,000.00 USD annually
• USA, WA, Seattle: $118,200.00 - $160,000.00 USD annually

Benefits

• Sign-on payments and restricted stock units (RSUs)
• Health insurance including medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans
• Employee Assistance Program (EAP) and Mental Health Support
• Medical Advice Line and Flexible Spending Accounts
• Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• Paid time off and parental leave

This response is AI-generated, for reference only.